“It’s been a whirlwind.”

After three years of talking about it, we’re finally settling into our new home at 722 W. Main Street in downtown Louisville, Kentucky.

Today, we’re taking you back to that first walk-through in August of 2022, and reflecting on the journey that’s brought us here. From unforgettable experiences to limited releases, and yes, even our own little basement bar for when our wives kick us to the couch, there’s a lot to share at The Official Home of Bourbon.

We hit on:

00:00 A Welcome to the New Pursuit Spirits Studio

02:41 The Journey of Opening 722 & Trial & Error Bar

05:31 Creating a Unique Bourbon Experience

08:44 The Vision Behind the Space

11:31 Navigating the Cocktail Bar Concept

14:35 Engaging with Tourists and Locals

17:32 Product Development and Future Releases

20:34 The Importance of Unique Offerings

23:43 Future Directions

and much more.

P.club by Pursuit Spirits puts you in the inner circle. As a member, you’ll unlock exclusive distillery-only releases, VIP access to live virtual tastings with Q&As, 10% off all merch and special perks. Whether you choose free doorstep delivery or distillery pickup, you’ll always be first in line for our newest drops. With a flexible cart and priority access to limited barrels, P.Club isn’t just a membership—it’s your all-access pass to Pursuit. ⁠⁠⁠⁠⁠⁠⁠⁠Sign up today⁠⁠⁠⁠⁠⁠⁠⁠.

Come and see us at 722 W. Main Street! Be sure to visit⁠⁠⁠⁠⁠⁠⁠⁠ pursuitspirits.com⁠⁠⁠⁠⁠⁠⁠⁠ and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at ⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠.