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In this week's episode of MSP Mindset, Corey Kirkendoll, one of the top 500 MSPs, shares the unique approach he took when starting his MSP and how it continues to shape his company today. There were two elements he focused on early that many of us ignore... 1). He began by intentionally saying "no" to clients who weren't the right fit, foregoing short-term financial gains because he had a clear vision for his business. 2). Corey emphasized the importance of building trust with clients and integrating IT into their overall business strategy, rather than merely providing technical support. Looking ahead, he shares how his company is now generating revenue by helping clients leverage AI to enhance their business operations, and he was able to start having these conversations because of point 2 and how he integrated himself into their business strategy.

Chapters:
0:00 - Intro
1:55 - His beginnings
9:57 - Starting his MSP, saying "no" early, and building trust
32:20 - Handling finances, working on the business, and know what you want
58:38 - MSP Titan Questions
1:15:06 - Conclusion

🤝 Connect with Corey: https://www.linkedin.com/in/coreykirkendoll/
🤝 Connect with Damien: https://www.linkedin.com/in/dstevens

📺 Watch on YT: https://www.youtube.com/channel/UCbzzyR7yX9l9XQaZCBp0v0g