"Whisper it first. Then tease it. Then shout it." Today, Alex (@AlexHormozi) discusses the importance of creating hype and positioning when promoting new programs or services. He outlines a framework for building excitement and addressing potential customer pain points, and emphasizes the need to follow a deliberate and strategic approach to marketing.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:50) - Don't just promote, address beliefs and information.

(3:58) - Send follow-up emails addressing pain points every other day.

(7:43) - The last 48 hours are for sign-up links.

(11:16) - Rules of selling don't change.

(13:52) - Even with marketing, there will be missed opportunities.

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