We’re about to talk about a cause that’s near and dear to my heart. Shannon McLaughlin Kirkman is one of two development employees at Animal Haven, a nonprofit organization that finds loving homes for abandoned cats and dogs throughout the Tri-State area.

In today’s discussion, Shannon breaks down how she is completely rocking it in her role as Director of Development and Communications. She’ll give us the scoop on how she increased monthly donations by 300% (and saw a 40% increase in online fundraising!), PLUS how their Instagram grew from 57,000 followers to 150,000 followers in just a few years.

Episode Partner: This episode is presented by Fundraise Up, a technology company unlocking the world’s generosity potential by optimizing the way people give. The company’s donation platform helps nonprofits engage more supporters and grow revenue by providing easy ways to increase conversion, enable modern payment methods, and personalize the giving experience for every donor. Fundraise Up is the partner of choice for UNICEF USA, The Salvation Army UK, American Heart Association, and other impactful organizations across the globe. For more information, visit fundraiseup.com/generosity

Resources & Links

For help onboarding Fundraise Up visit: https://positiveequation.com/fundraise-up-onboarding

Learn more about Animal Haven and support their cause by following them on their website, Instagram, or on TikTok.

Check out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.

Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

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