We all have a huge opportunity online to show our authentic selves, present our brand and influence! This is the thing - so many people do not take this opportunity!
Essentially, we are all playing the reputation game - whether you like it or not! Personal brand, and how you appear online is your reputation and therefore, is your business. When you are thinking of working with someone, what do you do? Google, Facebook and Instagram Stalk... That is exactly what others will do to you.
In saying that, how would you feel if someone were to perform a thorough search of you and your brand? Does it make you anxious? Never fear, Caralee is here! Listen in as Caralee dives through the quick tips on how to take full control of your brand AKA business!
How you can take control of your brand and be more visible online:
1.You can buy your own name domain! i.e. Caraleefontenele.com; 2. Update your BIO! 3. Get on LinkedIn! 4. Claim your knowledge panel on Google; 5. Set up a Google page and Update! 6. Start a YouTube channel; 7. Podcasting; 8. Blog; 9. Appear on others media; and 10. Make sure all of your social media platforms are updated.
Now go and audit yourself! Search your name and see what pops up, then take action! We need to be on top of what others may see to take control of our branding. The thing with your personal brand is that it can take time to create and craft the personal brand that you are really proud of and aligns with your values.
We go through exactly how to do each of these steps and how to craft the personal brand in the Scalable Business Society! Simply DM Caralee 'SCALABLE' on Instagram - @caralee.fontenele