Pure Practical episode (quick episode/ just the meat & potatoes)

✓ Text to image ratio – Ensure you’re not hitting them with wall-of-text

✓ Content legibility – 800 px across, 19 pt font, line-height to space out text vertically.

✓ Adding bullet points and headings to key pages

✓ Page speed - Optimize your site to load 2 seconds or less - Gzip in htacess.

✓ Amplify a few important call-to-actions, play the others down.. user testing example: stop asking me if I have any questions.

✓ Swap out your stock images for your own in commonly accessed places on your site, don’t put text in images.

✓ Make sure your header and footer, - your main navigation systems on the site are consistent and provide an easy route to next steps.

✓ Consider a prominent search feature

✓ TLDR up at the top of articles… bigger first sentence, and author information. (E-A-T and how that effects search)

✓ Trust and familiarity. This is where testimonials, badges and other trust factors are important. But also consider making sure that your site feels familiar with the concept of ‘prototypicality’ - don’t make it different just to make it different. How can you make your site feel a little bit more like something they’ve seen before and know how to interact with.