Podcast audio interview - Patrick McLoughlin is on a crusade to bring ROI to the front of marketing and business development in large accounting firms. He is passionate about ideal client marketing and equipping firms to take on more advisory vz compliance work. He sees many large accounting firms getting this wrong...

10: Patrick McLoughlin – Accounting for Growth

Hosted by Rob Brown, Accounting Voices exists to interpret what these forces actually mean in practice for managing partners, firm owners and senior operators inside accounting firms. This is not news, education or a vendor showcase. The focus is sense-making, judgement and the unspoken tensions shaping the profession. Through in-depth panel conversations and solo interpretation, Accounting Voices helps accounting leaders think more clearly about the decisions in front of them and the trade-offs they can no longer avoid. The platform is designed for senior decision makers in accounting. Authority, clarity and relevance matter more here than reach or noise. Accounting Voices also underpins private conversations with firms, networks and associations, using the same panel-led format in more focused, closed settings.

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10: Patrick McLoughlin – Accounting for Growth

10: Patrick McLoughlin – Accounting for Growth

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