I get it. I fell for those traps too when I started. And the problem with being a generalist is you don’t honor what you’re good at. You often get distracted instead of focusing on what you do best. It’s okay to an extent to serve everybody only if you want to experience certain clients or certain projects to find out if it’s something you really want to get into or not. But after you weed them out, what do you do next?

Join me in this week’s episode as I discuss with Liz Toombs how she got into a unique niche based on her college experience, and share how she uses her niche to market and connect with people all over the country.