✓ Look for the opportunities amidst Covid.

✓ Once you see new surges, push into them.

✓ Use the Word “You”

✓ Capitalize on FOMO

✓ Use Bulleted or Numbered Lists

✓ Support your calls to action with a little explainer text “this is what you can expect next.” ✓ What happens when I submit a contact form?

✓ Go ‘benefit driven’ rather than ‘feature driven’ with it.

✓ Scarcity

✓ Authority

✓ The principle of “Liking” / Writing conversationally - Humor/humanity

✓ Cut out the fluff and be concise

✓Be the challenger.

✓ Write it out with 300 words and then figure out how to say it in 30.

✓ Write to ONE representative ideal prospect.