Personally, I love Instagram. I believe it’s absolutely key for designers to utilise this tool to showcase their portfolio, style and personal brand. 

However, I know it’s not for everybody. For many designers out there, the pressure of social media can send them into a downward spiral. Keeping up with the algorithm and creating endless Reels can be exhausting. 

If this is you, you might be wondering if it’s even possible to grow your business without it. 

The good news? There are some extremely effective ways to elevate your business visibility and growth without relying on social media. 

So let’s dive into my top ten tips to use in conjunction with Instagram – or allow you to spend a little less time on it. I'll take you through: 

1. Leveraging Google My Business
2. Optimising Your SEO
3. Embracing Blogging
4. Email Marketing Strategies
5. Networking With Referral Sources
6. Utilising Local Facebook Groups
7. Offering a Stellar Client Experience
8. Confidently Niching Your Services
9. Re-engaging Past Clients
10. Attending Trade Shows

I hope these strategies offer you some relief from the pressures of performing on socials, and inspire you to try out some sustainable growth pathways that keep your business vibrant and connected. 

So, get excited and reach out to someone new in your business today!

Resources & Links:

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