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In this episode of 'Designing Success from Study to Studio,' host Rhiannon Lee, founder of Oleander and Finch Design Studio, delves into the world of property styling with guest Angie, a thriving property stylist and interior designer from Meraki Property Styling and Interior Design in Melbourne. Angie shares her journey from starting with basic stock to now styling high-end homes, emphasizing the importance of pricing, quoting systems, cash flow, and industry networking. The conversation covers the challenges of competitive pricing, the role of technology and AI in the industry, and the dynamic nature of property staging. Listeners also gain insights into the practical steps and mindset shifts required for success in property styling, highlighting the importance of relationship-building with real estate agents, efficient quoting processes, and adapting to industry trends. Rhiannon and Angie’s candid discussion provides valuable lessons for both emerging and seasoned designers looking to navigate the complexities of the property styling industry.
00:00 Introduction to Designing Success
00:54 Meet Angie: From IKEA to High-End Homes
01:48 A Funny Story: How Angie and I Met
04:32 The Reality of Property Styling
05:09 The Fast-Paced World of Property Styling
10:46 Challenges and Strategies in Property Styling
19:24 The Impact of AI and Technology in Property Styling
20:23 Time-Saving Tools and Business Growth
37:01 Navigating AI in the Industry
37:34 The Human Touch in Interior Design
39:49 Marketing Strategies for Property Stylists
41:12 Building Relationships with Real Estate Agents
43:04 Challenges and Realities of Property Staging
46:23 The Importance of Professionalism and Quality
54:45 Running a Business: Expectations vs. Reality
57:20 Continuous Learning and Adaptation
01:05:24 Wrapping Up and Future Plans
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