We all are in the business of creating amazing experiences for seniors. But I think we would all agree that we can improve.

That's why I invited Lee Tuchfarber to join our podcast.

Lee is the CEO of RENEW Senior Communities, and he has a lot of experience and passion for crafting incredible experiences for residents.

Click here to learn more about RENEW Senior Communities: https://www.renewsenior.com/

We want marketing and sales professionals to "get to 100% occupancy." But how do you do that?

David Haack, chief marketing officer for Cadence Senior Living, talks about how he helps his sales and marketing team be the best they can be.

To learn more about Cadence Senior Living, go to CadenceSL.com

Michelle Hamilton, chief operating officer at Commonwealth Senior Living, has a conversation with Luke about the most important thing that sales and marketing directors should think about: creating better relationships.

If we focus on making better relationships with seniors, their family members, prospects, and leads, everything else tends to take care of itself.

To learn more about Commonwealth Senior Living, click here. 

Allison Vanderford with Integrated Senior Lifestyles has done it all.

She's worked at a local community, she worked as a regional, and now she works as the Corporate Director of Sales.

She thought it would be a great opportunity to jump on our podcast to talk about how to make the jump from a community position to a regional position. And then how you can make the jump from a regional position to a corporate position.

You can learn more about Integrated Senior Lifestyles here.

You can connect with Allison here.

Dallas has a conversation with Dan Daniel, president of D&D Moving and Storage.

Dan has worked with seniors and senior living communities, and he offers advice on what you can do to help seniors during this process.

Click here to learn more about D&D Moving and Storage. DDMovers.com

What happens when the tour is over, and your potential resident and/or their family members walk out the door?

You know they're going to visit the other communities in town, so how can you stand out after the tour is over?

Julie Podewitz, CEO of Grow Your Occupancy, talks about the five things you can do to get more deposits after the tour is over. 

This is Julie's third time on our podcast and each time we chat with Julie, she gives us so many great nuggets of senior living marketing wisdom.

Buy Julie's book on Amazon: https://www.amazon.com/Solving-Occupancy-Puzzle-Regional-Director/dp/B0991CL55W/ref=cm_cr_arp_d_product_top?ie=UTF8

Or visit her website: https://growyouroccupancy.com/

If you help sales professionals give tours or you give them yourself, this is the podcast episode for you.

Julie Podewitz, CEO of Grow Your Occupancy, talks about the five things you can do to give better tours in your senior living community.

This is Julie's second time on our podcast and each time we chat with Julie, she gives us so many great nuggets of senior living marketing wisdom.

Buy Julie's book on Amazon: https://www.amazon.com/Solving-Occupancy-Puzzle-Regional-Director/dp/B0991CL55W/ref=cm_cr_arp_d_product_top?ie=UTF8

Or visit her website: https://growyouroccupancy.com/

This is part 3 of our 5-part series about the senior living sales and marketing funnel.

In this episode, Dallas and Luke talk about following up with leads to get them to tour your community.

If you follow the two keys they talk about, you will book more tours and get more move-ins. 

There are four traffic sources:

In this episode, we talk through each option and how to use each option to book more tours and get more move-ins. 

We're starting our 2022 podcasts with a 5-part series about 5 things your sales and marketing team needs to do to fill your community or care home. 

And it all starts with having the right funnel in place.

A marketing and sales funnel allows you to create a repeatable plan for success. 

If you don't have a funnel, you're losing leads, booked tours, and money.

This is the time to get a funnel in place.