This episode was recorded at FSLA.

Darleen Mahoney, National Digital Sales Director, seniorlivingguide.com

This episode was recorded at FSLA.

Jasmine Martin, Executive Director at Summers Landing Assisted Living

This episode was recorded at FSLA.

Mindi Derry, VP of Talent and Client Acquisition for Clinical Staffing Resources

This episode was recorded at FLSA.

Jennifer Dixon, Jennifer Dixon is the Founder and CEO of JD Solutions Group, a sales and business consulting firm focused on supporting senior living operators and investors in the United States, Canada and the United Kingdom.

Brea Roper, a Certified Gallup Strengths coach, chats with Dallas about how to navigate today's tough hiring environment. When you have an open position, you need to fill the position with someone who has the right strengths. The right people in the right spots are critical to success.

To connect with Brea, click here: https://www.seniorlivingpros.com/strengths/

Julie Podewitz, chief sales officer for Vitality Senior Living, chats with Luke about why everyone — residents, their family members, and employees — needs to know and understand your company's mission, vision, and values.

And, Julie just published a book: Solving the Occupancy Puzzle. Click here to buy it on Amazon. 

Loe Hornbuckle, Co-founder of GoodHorn Capital and CEO of Sage Oak Assisted Living & Memory Care, believes that smaller, boutique-style homes and facilities are better for senior care. In this episode, he explains why. 

In this episode, Luke talks with Kelly Ornberg, senior vice president of marketing and strategy for Bridge Senior Living, about what Bridge Senior Living is doing and how they just finished a successful marketing conference. 

Click this link to download the free "How to quit guessing your ad budget" framework: https://rebrand.ly/ad-budget

In this episode, Dallas and Luke chat about why you need to quit guessing your ad budget. Instead, use a framework that saves money and brings more move-ins.

Christy Van Der Westhuizen, VP of Sales and Marketing for MBK Senior Living, talks about what MBK did to have their biggest move-in month ever. Her advice will help you achieve the same goal too.