In this episode of the Top of Mind podcast, Mike Simonsen sits down with Brian Boero, co-founder of real estate branding and strategy firm 1000watt, to talk about how agents and brokers can thrive in a difficult market. Brian gives us an inside look at what the top real estate brands are saying to consumers now, offers advice for messaging in a down market, and shares insights into what 1000watt’s consumer surveys can tell us about market needs. He also discusses why consumers gravitate towards a “signal of clarity” in challenging times, and how real estate professionals can best provide that signal.

About Brian Boero

Brian has been in real estate media, marketing and technology since 1997. Before co-founding 1000watt, a branding and strategy agency focused on the housing market, Brian was President of Inman, and he was also CEO of VREO, where he created e-signature and document management software for tablet PCs.

Here’s a glimpse of what you’ll learn: 

• Why a difficult market is your best opportunity to grow, gain share, and differentiate
• What some of the great real estate brands are saying to consumers now
• Why in a difficult market, consumers gravitate towards a “signal of clarity” (and why market data is that clarity!)
• What 1000watt’s consumer surveys tell us about what real estate consumers need from their agents/brokers
• Which advertising messages work better in a down market, including real estate marketing cliches to avoid
• The biggest change coming for realtors in the next few years
• A surprising signal that realtors are gaining trust
• How great brands differentiate themselves in real estate

Resources mentioned in this episode:

• Connect with Brian on LinkedIn
• 1000watt
• Mike Simonsen on LinkedIn
• Altos Research

Featuring Mike Simonsen, President of Altos Research

A true data geek, Mike founded Altos Research in 2006 to bring data and insight on the U.S. housing market to those who need it most. The company now serves the largest Wall Street investment firms, banks, and tens of thousands of real estate professionals around the country. Mike's insights on the market have been featured in Forbes, New York Times, Bloomberg, Dallas Morning News, Seattle PI, and many other national media outlets.

Follow us on Twitter for more data analysis and insights:

• Altos on Twitter
• Mike on Twitter

About Altos Research

The Top of Mind Podcast is produced by Altos Research.

Each week, Altos tracks every home for sale in the country - all the pricing, and all the changes in pricing - and synthesizes those analytics to make them available before becoming visible through traditional channels.

Schedule a demo to see Altos in action. You can also get a copy of our free eBook: How To Use Market Data to Build Your Real Estate Business.