Cracking the Code of Brand Science

Ethan Decker, Applied Brand Science

– The Sharkpreneur podcast with Karl McKinnie Episode 1006 Ethan Decker

Ethan Decker is a scientist by training and a marketer by trade. After 20 years in advertising, he now travels the world teaching marketing leaders and their teams how to use brand science to grow their business. He is a regular speaker and published expert on the topics of brand science, brand strategy, and marketing effectiveness.

Ethan has a PhD in ecology and studied complex systems at the Santa Fe Institute. He has worked at some of the most storied ad agencies, including Crispin Porter + Bogusky (named Agency of the Decade) and 72andSunny (2x Agency of the Year). And he has travelled the world as a market researcher and strategic consultant.

You can watch his TED talk online, where he dances like a peacock spider.

Listen to this informative Sharkpreneur episode with Ethan Decker about cracking the code of brand science.

Here are some of the beneficial topics covered on this week’s show:

- How small changes in one area can have a significant impact elsewhere, like the butterfly effect.

- Why advertising on social media might not be the best marketing for your brand.

- How traveling the world can provide people with a perspective on cultural differences and universals in branding.

- Why it’s important to strike a balance between creativity and data-driven strategies depending on the industry.

- How using a mix of data, logic, and creativity increases your chances of success.

Connect with Ethan:

Twitter @edecker

LinkedIn linkedin.com/company/appliedbrandscience

Links Mentioned:

appliedbrandscience.com

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