In Episode 102, Corey Smith and Erick Jauregui sit down with Sean Reyes, Chief Marketing Officer at Recall Masters, to discuss the untapped opportunity in proactive recall outreach.

Reyes shares insights from the 2024 State of Recalls report, highlighting that only 2.5% of recalls are resolved passively through OEM outreach. The episode explores how dealers can lead the way with accurate data, empathetic communication, and a customer-first service approach to improve recall compliance, re-engage lost customers, and drive revenue.

Topics include:

• The impact of live agent outreach versus passive scheduling
• How education, not upselling, leads to more customer pay work
• Aligning sales and service to create long-term loyalty
• Retention trends as customers keep vehicles longer than ever

This is a must-listen for dealership leaders focused on maximizing service opportunities and creating better customer experiences.