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102: The Intersection of Podcasting and Economic Development with Jennifer Olson
In this episode of the Econ Dev Show, host Dane Carlson sits down with Jennifer Olson, Director of Business Development for the city of Marion, Illinois, discussing the impact of her podcast "Small Town, Big Business" and delving into the economic development and revitalization efforts in her town. They discuss the challenges and rewards of running a successful podcast, the importance of small businesses in rural communities, and the significance of tourism in Marion.
The episode begins with an insightful discussion about the "Small Town, Big Business" podcast, co-hosted by Jennifer Olson. Exploring the triumphs and tribulations of small businesses in rural areas, the podcast serves as a platform to inspire others towards entrepreneurship. Jennifer talks about the importance of consistency in releasing episodes, the impact of the podcast's storytelling on weaving deeper connections between local businesses and the community, and the often underestimated potency of mentorship in entrepreneurial success.
Diving deeper, Dane and Jennifer touch on Marion's strategic position as a hub for industries like manufacturing, distribution, healthcare, and retail. Notwithstanding its relatively small population, Marion sees its size nearly doubled every day due to incoming commuters. With an upcoming jet service connecting the city to Chicago's O'Hare International Airport, they articulate on the fresh wave of opportunities this development would bring. The dialogue then traverses to the extensive tourism potential of Marion, its resilient history symbolically termed "Little Eygpt," and the enduring relevance of attractions like the Shawnee National Forest and a developed wine trail.
Like this show? Please leave us a review here — even one sentence helps!
Special Guest: Jennifer Olson.
Sponsored By:
- KathodeRay Media, Inc.: 
[KathodeRay](https://kathoderay.com) is a full-service marketing agency that connects government organizations to their community. This small (but mighty) woman owned and operated marketing agency can help your community thrive. They use tried and true methods that will connect your organization to your residents using social, digital and traditional media. [https://kathoderay.com](https://kathoderay.com)
Links:
- Jennifer Olson | LinkedIn
- Marion, Illinois – LIVE • WORK • PLAY • GROW
- Small Town Big Business - YouTube
- Small Town Big Business | a podcast by EThOs at The Citadel
- Marion IL Chamber of Commerce
- Tourism Guide Marion IL | Tour & Trip Planner, Outdoor Resource Center - VisitSi
- Home | Southern Illinois Now
View all episodes
By Dane Carlson
4.8
1515 ratings
In this episode of the Econ Dev Show, host Dane Carlson sits down with Jennifer Olson, Director of Business Development for the city of Marion, Illinois, discussing the impact of her podcast "Small Town, Big Business" and delving into the economic development and revitalization efforts in her town. They discuss the challenges and rewards of running a successful podcast, the importance of small businesses in rural communities, and the significance of tourism in Marion.
The episode begins with an insightful discussion about the "Small Town, Big Business" podcast, co-hosted by Jennifer Olson. Exploring the triumphs and tribulations of small businesses in rural areas, the podcast serves as a platform to inspire others towards entrepreneurship. Jennifer talks about the importance of consistency in releasing episodes, the impact of the podcast's storytelling on weaving deeper connections between local businesses and the community, and the often underestimated potency of mentorship in entrepreneurial success.
Diving deeper, Dane and Jennifer touch on Marion's strategic position as a hub for industries like manufacturing, distribution, healthcare, and retail. Notwithstanding its relatively small population, Marion sees its size nearly doubled every day due to incoming commuters. With an upcoming jet service connecting the city to Chicago's O'Hare International Airport, they articulate on the fresh wave of opportunities this development would bring. The dialogue then traverses to the extensive tourism potential of Marion, its resilient history symbolically termed "Little Eygpt," and the enduring relevance of attractions like the Shawnee National Forest and a developed wine trail.
Like this show? Please leave us a review here — even one sentence helps!
Special Guest: Jennifer Olson.
Sponsored By:
- KathodeRay Media, Inc.: 
[KathodeRay](https://kathoderay.com) is a full-service marketing agency that connects government organizations to their community. This small (but mighty) woman owned and operated marketing agency can help your community thrive. They use tried and true methods that will connect your organization to your residents using social, digital and traditional media. [https://kathoderay.com](https://kathoderay.com)
Links:
- Jennifer Olson | LinkedIn
- Marion, Illinois – LIVE • WORK • PLAY • GROW
- Small Town Big Business - YouTube
- Small Town Big Business | a podcast by EThOs at The Citadel
- Marion IL Chamber of Commerce
- Tourism Guide Marion IL | Tour & Trip Planner, Outdoor Resource Center - VisitSi
- Home | Southern Illinois Now
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