In this episode, Kevin Muno and Brian Alexander discuss Kevin's ranching business in Southern California, which includes two 8,000-acre ranches. 

They delve into the challenges of the trucking industry and transporting cattle in California, as well as the climate and forage cycles of the two ranches. 

They also talk about Kevin's business, Perennial Pastures, which sells grass-fed, grass-finished beef.  

Key Points:  

Kevin Muno is a first-generation rancher from Los Angeles who got into ranching through a passion for nutrition and grass-fed beef Kevin bought a 5th Generation cattle company during the pandemic and is now selling to a population of 20 million people within a two-hour drive Kevin is focusing on e-commerce sales and improving soil health, building high tensile fencing, and implementing regenerative practices 

Brian Alexander discusses the relationship between his herd and the ranch, the potential of a vertically integrated strategy, and the benefits of localized production Kevin Muno talks about the benefits of high stock density grazing, the Meat Standards Australia, and the value of farmers markets 

Kevin and Brian discuss the use of fire as a tool for land maintenance and the importance of mimicking the way bison used the prairie They also discuss the need for infrastructure investments, soil testing, and the benefits of different types of fencing for cattle 

Perennial Pastures Website

Perennial Pastures Facebook

Perennial Pastures Instagram

Perennial Pastures on Linkedin

Kevin's Twitter

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Tags: #RanchingBusiness #SouthernCalifornia #CattleTransportation #GrassFedBeef #PerennialPastures #HighStockDensityGrazing #MeatStandardsAustralia #FarmersMarkets #FireAsTool #BisonPrairie #InfrastructureInvestments #SoilTesting #FencingForCattle.