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In this episode of the Profitable Steward Podcast, Jared Sorensen sits down with rancher and marketing coach Amy Hay (Sell Beef Direct) to unpack a proven, step-by-step system for selling meat direct to consumer—without guesswork. You’ll learn how to build a simple sales platform, attract the right customers, and turn stewardship into sustainable profit.

What you’ll learn:

• The 5-piece platform that converts: social → website → landing page → email → store
• How to identify and target real buyers (not freebie seekers)
• Why landing pages beat websites for conversions (and what to put on them)
• Email that sells: subject lines, cadence, and tracking what works
• Pre-selling quarters/halves, deposits that reduce no-shows, and simple bundles
• Shipping vs. local drop points, and using subscriptions for steady cash flow

Guest:
Amy Hay — Rancher & Founder, Sell Beef Direct
https://www.sellbeefdirect.com/

Helpful for:
Cow-calf, stocker, mixed livestock, small to mid-scale producers, and anyone ready to launch or scale DTC meat sales.
Sign up to get personalized help to sell any farm-raised product.
https://www.sellbeefdirect.com/agsteward

Don’t miss the Profitable Regeneration Summit (FREE): https://legacy.agsteward.co/register-october

Two days of practical, profit-first strategies for regenerative farms and ranches—featuring Dr. David Kohl and 

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In this episode of the Profitable Steward Podcast, host Jared Sorensen welcomes rancher and cowgirl Haley Potter, who joins live from cow camp in Montana. Haley shares her ranching heritage, the challenges of bookkeeping in agriculture, and how her work with Ambrook is helping ranchers and farmers gain financial clarity.

You’ll discover:

• Why keeping accurate books is key to stewardship and profitability.
• How ranchers can track enterprises like cattle, hay, or horses to make smarter decisions.
• Ways financial transparency reduces stress in generational transitions.
• How regenerative practices and financial tools can work together to keep families independent and resilient.

Whether you’re a rancher, farmer, or ag entrepreneur, this conversation offers real stories and practical tools to strengthen both your operation and your stewardship.

Resources Mentioned
👉 Learn more about Ambrook: https://www.youtube.com/watch?v=yiZ-5WTUAOM
👉 Register for the next Profitable Regeneration Summit: https://legacy.agsteward.co/register-october

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In this episode of the Profitable Steward Podcast, Jared Sorensen sits down with Dr. Shanon Brooks for a timely conversation on culture, freedom, and the future of agriculture. Together they explore:

• How regenerative practices like tighter grazing plans and soil health improvements build real profit.
• Why growing actual food creates resilience and independence.
• The cultural shifts shaping America and what that means for families and farms.
• How to navigate volatile markets without piling on debt.
• The timeless principles of stewardship that keep communities free and strong.

Whether you’re a rancher, farmer, or entrepreneur, this episode offers perspective, encouragement, and practical insights for building both profitability and freedom.

Guest Resources
📖 Dr. Shanon Brooks – Author of American: The Five Ideals That Define a Nation

Connect with Shanon at thecals.com

Connect with Us
👉 Follow Jared Sorensen and AgSteward for upcoming events and resources.

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In this conversation, Jared Sorensen welcomes Stanford Jensen to share the heart of his regenerative journey. Stanford opens up about the lessons, challenges, and joys he’s discovered along the way, and how they’ve shaped his unique perspective on being a profitable steward. Join us for an honest and inspiring exchange that will leave you seeing stewardship—and profitability—in a whole new light.

Want to learn more? Connect with Stanford and explore their products at https://supastures.net/

CONNECT WITH US
🌾 Be sure to check out our previous episodes or visit our YouTube channel. 

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Join host Jared Sorensen in a powerful conversation with Jonathan Rhoades as they explore what it truly means to grow as a steward who fulfills God-given responsibilities across every area of life. Together, they uncover practical wisdom and spiritual insight on how to faithfully navigate the callings of faith, family, and vocation.

Why listen?
* Gain meaningful guidance on balancing and deepening your stewardship in every sphere of life.
* Be inspired and equipped to lead with greater purpose and integrity.

Join Jonathan Rhoades for an 8-week journey with To Be Legacy—a program designed to help you recognize your infinite essence, transform identity, and elevate community. 

CONNECT WITH US
📌 Join our next 2-Day Virtual Event on August 20-21! Register here.

🌾 Be sure to check out our previous episodes or visit our YouTube channel. 

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In this inspiring episode, we sit down with Lance Meier, a military veteran whose path took him from years in construction and service to a powerful return to his agricultural roots—both personally and professionally. Lance shares his journey from high-intensity careers in construction and the armed forces to embracing the slow, intentional rhythm of regenerative farming on his family's land.

We explore what drew him back to agriculture, the challenges of transitioning careers, and how he's using principles of sustainability and soil health to create a lasting legacy. This is a story about healing, purpose, and the power of reconnecting with the land.

Whether you're interested in farming, personal growth, or big life pivots, Lance’s story is one you won’t want to miss.

CONNECT WITH US:

📌 Join our Profitable Regeneration Summit on August 6-7! Register here.

🌾 Be sure to check out our previous episodes or visit our YouTube channel. 

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Ever feel like you need to have it all figured out before starting something big? You don’t.

Just ask Casey Seber—father, husband, and founder of Mountain Meadow Ag—who started with nothing more than a drone, a vision, and a deep love for the land.

In this episode, Casey shares how he’s growing his ag business from the ground up while staying rooted in faith and family.

🎧 Tune in to hear:
✅ How to grow smart from small beginnings
✅ What it takes to build trust in tight-knit rural communities
✅ How tech and tradition can work hand-in-hand
✅ What it really looks like to lead with faith, grit, and grace

Whether you're in agriculture, entrepreneurship, or just love a good story of perseverance—this one's for you.

Connect with Casey through his website: https://mtnmeadowag.com/

🌾 Be sure to check out our previous episodes or visit our YouTube channel. 

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In this episode, Jared Sorensen is joined by Rachel Lohof Larsen, a passionate advocate for data-driven agriculture and sustainable farming practices. Rachel dives into the critical role of measurement in transforming modern agriculture—from improving soil health and resource efficiency to driving smarter decision-making on the farm. 

💬 Want to connect with Rachel? Book a 1:1 conversation here: https://calendly.com/rachel-groundedlife/30min

🌾 Be sure to check out our previous episodes or visit our YouTube channel. 

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In this powerful and personal episode, Jared Sorensen shares his testimony, heritage of faith, and real-life encounters with spiritual opposition. Drawing from his experience as a missionary, church leader, and disciple of Christ, Jared discusses how Satan subtly attacks us—especially when we level up in faith, leadership, or personal growth.

You’ll learn how to recognize the adversary’s tactics and stand firm using five gospel-centered principles. This is a practical and faith-filled conversation to help you and your family stay spiritually grounded in today’s world.

🛠️ Topics Covered:
* Growing up in a faith-filled home and building a testimony of Jesus Christ
* Real encounters with the adversary before and after spiritual milestones
*How Satan uses fatigue, contention, distraction, and emotional manipulation
* Why the lie that “Satan isn’t real” is one of his greatest deceptions
* Five principles to stand firm and resist spiritual drift

📖 Key Scriptures:
John 8:44 – Satan is a liar and the father of lies
2 Corinthians 10:5 – Take every thought captive to Christ
Ephesians 6:10–11 – Put on the whole armor of God
Isaiah 40:31 – Wait on the Lord and renew your strength
Ecclesiastes 4:12 – A threefold cord is not quickly broken
1 Peter 5:8–9 – Be vigilant, resist the adversary
1 Timothy 6:10 – The love of money is the root of all evil

🧠 Takeaways:
* Catch and replace the lies Satan whispers
* Strengthen your mind, body, and spirit to be spiritually resilient
* Invest in covenant relationships that anchor you in truth
* Surround yourself with people who uplift and inspire you
* Fill your life with light through scripture, prayer, and music

🙏 Challenge for Listeners:
What lie do I need to catch and replace with truth?
Where do I need to grow stronger?
Which relationship do I need to invest in today?

🎧 Listen now and share this episode with someone who’s navigating spiritual opposition or leveling up in their discipleship journey.

🌾 Be sure to check out our previous episodes or visit our YouTube channel. 

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Ready to rethink the future of farming? In this high-energy episode of the Profitable Steward, we’re joined by regenerative rebel Matt Kleopfer, who’s shaking up ag conversations with bold ideas and contagious enthusiasm.

Matt dives into what it really means to be regenerative in today’s agricultural landscape — and it goes far beyond soil health. Tune in as we explore:

🌱 Building Social Equity – How community and connection are just as crucial as compost.
🏷️ Adding Value That Sticks – How delaying that product’s departure from the farm could multiply its worth.
🔥 Fueling Change – Why your farm might be the catalyst for generational transformation.

This isn’t your average ag talk. It’s regenerative, it’s profitable… and yes, it’s a party on the farm. 🎊 Don’t miss it!

CONNECT WITH US
🌾 Be sure to check out our previous episodes or visit our YouTube channel.