Show Notes
In this episode Simon and Dr. Jack Black, Associate Professor at Sheffield Hallam University, think dangerously about AI through the unsettling lens of Lacanian psychoanalysis. This is a conversation about desire, discourse, power and the fantasies we project onto machines.
Drawing on Lacan, Jack reframes AI not as a neutral tool or intelligent object, but as a relational phenomenon - one that speaks into us, structures us, and increasingly stands in for authority itself. Together, Simon and Jack interrogate how AI comes to occupy the place of the Big Other: the supposed holder of knowledge, truth, and certainty in a fragmented world.
They explore Lacan’s four discourses, particularly the discourse of the hysteric, as a way of resisting AI’s creeping authority and the ideological narratives that present it as omniscient, objective, or inevitable. AI, they argue, does not know in any human sense - it recombines, repeats, and reflects back our own symbolic order, including its exclusions, biases and violences.
The conversation moves into education, where AI is rapidly being positioned as a new master signifier. What happens when learning is outsourced to algorithmic systems? What kinds of subjects are being produced? And whose knowledge is being legitimised - or erased - in the process?
Throughout the episode, AI is revealed as a site where cultural anxiety, political power, and unconscious desire collide. Rather than rejecting technology, Simon and Jack argue for a more critical, psycho-social engagement - one that keeps the human, the relational, and the ethical firmly in view.
This is a conversation about AI, but it is also about us: our longing for certainty, our fear of lack, and our temptation to hand over authority to machines. Lacan, unexpectedly, offers not despair but hope - a way to stay with complexity and resist the fantasy that technology can save us from being human.

Key Takeaways

Keywords
AI, Lacan, psychoanalysis, discourse, education, culture, technology, relationality, society, human experience

Brief Bio
Dr. Jack Black is Associate Professor of Culture, Media, and Sport at Sheffield Hallam University. An interdisciplinary researcher, working across the disciplines of psychoanalysis, media and communications, cultural studies, and sport, his research focuses on topics related to race/racism, digital media, and political ecology. He is the author of The Psychosis of Race: A Lacanian Approach to Racism and Racialization (Routledge, 2023) and co-editor of Sport and Psychoanalysis: What Sport Reveals about Our Unconscious Desires, Fantasies, and Fears (Lexington Books, 2024). He is also Senior Editor for the Journal, Sport and Psychoanalysis (Cogent Social Sciences).