In today’s market, attention is currency—and if your dealership isn’t showing up online, you’re missing the sale before it starts. In this episode of the FWRD Podcast, host Corey Smith sits down with Jordan Cox, a dealership video strategist with 11+ years of experience, to unpack the real strategies that top-performing rooftops are using to win on social.

Jordan shares how dealerships of any size can create effective, scalable video content that boosts visibility, drives fixed ops engagement, and builds long-term customer trust—without a full-time video team or fancy production setup.

Get actionable guidance on:

• Creating consistent short-form videos that cut through the noise
• Turning your sales and service teams into on-camera brand advocates
• Shifting from promo-based content to authentic storytelling
• Using CRM and social analytics to track ROI from your videos

Whether you’re a GM, service manager, or marketing lead, this episode gives you a clear, low-barrier blueprint for dealership video success in 2025 and beyond.