The Indian Startup Show

#104: How to get your first 1,000 customers in india - Anirudh Narayan - A growth specialist who has helped over 1000 aspiring entrepreneurs and 50 startups around the world!


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Today I speak to Anirudh Narayan author of an amazing new book called Scale Smart: How To Get Your First 1,000 Customers in India. Scale Smart is an actionable guide to start and scale a startup in India., So in this podcast, we talk about great digital marketing strategies - Facebook, Youtube, Whatsapp, email marketing, etc you can use today to get your startup off the ground. We also talk about his time at Shutterstock with a 250K budget to life as a digital nomad in South America and much more!

In this conversation we talk about:

  • Examples of Indian focussed growth stories
  • When should you start the growth hacking process?
  • Product market fit.
  • Focus on consistency, not virality
  • It's your responsibility to build a community and not sell
  • Get smarter using Facebook
  • Life in the US and South America
  • Example growth hacks and experiments at Shutterstock.
  • Email marketing edge case examples.
  • Build relationships offline
  • Youtube marketing examples - create primary, secondary, tertiary content
  • vidIQ is the tool that helps you learn how to get more views and subscribers
  • Social influencers -Still the number one way to push things out
  • and much more

    links

    Information for the book: http://bit.ly/book-landing-page

    Buy the book on Amazon: http://bit.ly/scale-smart

    A video testimonial for the book from Shradha Sharma: http://bit.ly/yourstory-testimonial

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    Hosted And Produced by Neil Patel 

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