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What happens when you turn one of the most common dopamine loopsāordering food out of boredomāinto a website?
I sit down with Purvansh Parmar, a 26-year-old software engineer and entrepreneur from Udaipur, to unpack the story behind Food Never Comes, a website designed to make people more aware of the habits and dopamine loops surrounding online food ordering.Ā
Built by two 26-year-old software developers - Purvansh Parmar and Anshul Sharma - from Udaipur in India's northern state of Rajasthan, FoodNeverComes says it has attracted more than 2.7m visitors since its launch in June.Ā
It now offers 22 kitchens, 327 dishes and 319 real recipes, complete with fake prices, a simulated checkout and a fictional delivery experience. Purvansh explains how personal experiences, self-help books, and an idea discovered through social media led to a project that grew to millions of visits and around 200,000 active users. Lesson from launching products. Good dopamine V bad Dopamine. Vibe Coding (good v bad) & Building in Public! Ā And much more!
In this episode we talk about:
š§ The idea behind Food Never Comes ā how boredom, food ordering, and dopamine loops can turn everyday behavior into repetitive habits.
š” From personal experience to product ā how living alone, unnecessary online purchases, and curiosity about habit formation inspired the project.
š Millions of visits and global reach ā the website has reportedly received 2.7ā6 million visits, with fake kitchens adapted for different countries, cuisines, and currencies.
š® What's coming next ā a new interactive game planned for the second week of October, plus new products including Extinction and Trip Never Leaves.
š Privacy and analytics ā how the team approaches user data and why they don't sell personal data or track individual food selections.
š¤ The reality of vibe coding ā how AI-assisted development is making it dramatically faster to go from an idea to a working product, while also creating new security risks.
Ā š Lessons for aspiring founders ā why solving a real problem, saving people time or money, and paying attention to overlooked ideas can be more valuable than simply chasing trends
š± Managing digital consumption ā Purvansh shares how he limits his own Instagram usage and why balancing digital habits with physical activity matters
Products & Projects MentionedExtinction Ā - An upcoming application intended to block access to shopping websites and redirect users toward alternative activities.Ā
Trip Never Leaves. - A companion concept that lets users create fake travel itineraries inspired by feedback from communbities on Reddit and X
Key TakeawayCan you use technology to make people aware of the habits technology itself creates?
Links
https://www.linkedin.com/in/purvanshparmar/
Ā
The Indian Startup Show is hosted and produced by Neil Patel
Connect with me: https://www.linkedin.com/in/neilpatel2/
If you enjoyed this episode, please subscribe, leave a review, and share it with someone who needs to hear it.
Listen and Subscribe to More Episodes
https://www.indianstartupshow.com/
Youtube https://www.youtube.com/@indianstartupshow
Music by Punch Deck.
https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV
Make healthy snacking fun again! What happens when a former management consultant decides to leave the corporate world and build a snack brand from scratch? You get Must Be Nuts.Ā
Today I speak to Rajesh Ivaturi, the founder of Must Be Nuts. A brand born from a simple observation: healthy food doesn't have to feel boring, serious or joyless. Ā In this episode, Rajesh takes us behind the scenes of building Must Be Nuts, from the original idea and naming process to the realities of launching, raising capital, making expensive mistakes and figuring out what today's consumers actually want.Ā
We talk about what it really takes to go from a senior corporate career to entrepreneurship ā including the anxiety, uncertainty and financial pressure that come with betting on yourself after you've already experienced failure.
Rajesh also shares how he used his consulting background, consumer research and AI tools like ChatGPT, Gemini and Claude to understand the market and uncover an important insight: most people aren't looking for extreme āperfectā health. They want a sustainable balance between eating well and enjoying life.Ā
And then there's the messy reality of building a consumer brand. From getting the packaging wrong and, to struggling to understand Gen Z social media, putting another startup idea on hold. We talk about the four ingredients Rajesh believes create a powerful brand: customer insight, product quality, packaging and messaging and even dressing up as a crocodile mascot called Zag for a zero-budget guerrilla marketing stunt and much more!
In this episode, we explore:Links
https://www.mustbenuts.in/
The Indian Startup Show is hosted and produced by Neil Patel
Connect with me: https://www.linkedin.com/in/neilpatel2/
If you enjoyed this episode, please subscribe, leave a review, and share it with someone who needs to hear it.
Listen and Subscribe to More Episodes
https://www.indianstartupshow.com/
Youtube https://www.youtube.com/@indianstartupshow
Music by Punch Deck.
https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV
She watched 140 million senior citizens become invisible overnight. During the COVID-19 lockdowns, Arasi noticed a quiet crisis hiding in plain sight: elderly people struggling with everyday tasks while their families lived far away.Ā
This observation sparked the creation of 60 Plus, an elder-care platform that supported nearly 50,000 seniors across India over six and a half years.Ā
Arasi opens up about building a deeply human business from the ground up, her journey into angel investing, and how leaning into AI transformed her company. The āerror bookā Arasi has kept throughout her entrepreneurial journey. Why cultural fit changed Arasi's approach to hiring. And much more.
In This Episode, We Cover:
links
https://www.linkedin.com/in/arasiarul/
The Indian Startup Show is hosted and produced by Neil Patel
Connect with me: https://www.linkedin.com/in/neilpatel2/
If you enjoyed this episode, please subscribe, leave a review, and share it with someone who needs to hear it.
Listen and Subscribe to More Episodes
https://www.indianstartupshow.com/
Youtube https://www.youtube.com/@indianstartupshow
Music by Punch Deck.
https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV
How can founders identify government opportunities? Today I sit down with Mithun Pangal, a technology veteran with over 25 years of experience building everything from software to 40-foot-high robots.
Mithun breaks down the reality of building a Business-to-Government (B2G) startup in India. We dismantle the myths surrounding government procurement, discuss how to navigate tenders, and explore why the public sector offers superior security and unmatched scale for founders willing to learn the ropes.Ā
He talks about āWhat does Government-as-a-marketā actually means. Talks about partnerships, common mistakes startups make and building credibility. If he had start businesses today that sold technology to the government, what would he build? Mithun Pangal goes by a simple mantra 'Break it down'. And his bold mission to create one million jobs in India over the next five years and much more.
In this episode we talk about:
Links
https://www.linkedin.com/in/mampi/
Ā
The Indian Startup Show is hosted and produced by Neil Patel
Connect with me: https://www.linkedin.com/in/neilpatel2/
If you enjoyed this episode, please subscribe, leave a review, and share it with someone who needs to hear it.
Listen and Subscribe to More Episodes
https://www.indianstartupshow.com/
Youtube https://www.youtube.com/@indianstartupshow
Music by Punch Deck.
https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV
Helping professionals become AI ready! Today, educator and builder Aditya Pati (founder of "Build with Adi") joins the show to demystify the AI revolution for non-technical founders.Ā
We explore the shift from traditional no-code tools to AI-driven platforms like Claude, complete with a live website modification breakdown. Adi shares hard-hitting lessons from his failed startup and his mission to build a global network of "AI enablers" solving local problems. we discuss:Ā
The Prompt Trap. The AI Stack: How to choose between ChatGPT, Claude, and Gemini for the right job, plus a guide to token management and handling hallucinations. AI Agents: The ultimate trust testāwould you give an AI your credit card? AI Etiquette: Why you should actually be nice to your AI (and stop swearing at it). And Much more!
In this episode we talk about:
Links
https://www.linkedin.com/in/theadityapati/
https://www.buildwithadi.com/
The Indian Startup Show is hosted and produced by Neil Patel
Connect with me: https://www.linkedin.com/in/neilpatel2/
If you enjoyed this episode, please subscribe, leave a review, and share it with someone who needs to hear it.
Listen and Subscribe to More Episodes
https://www.indianstartupshow.com/
Youtube https://www.youtube.com/@indianstartupshow
Music by Punch Deck.
https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV
What happens when gold, AI and startups collide? Today on The Indian Startup Show, Iām joined by Devansh Alijar for a wide-ranging conversation about AI, investing and building modern businesses. Devansh has helped transform a traditional family jewellery business, and we talk about how heās using AI to make the business more efficient ā from operations and hiring to training and decision-making. We also explore how he thinks about investing in startups, gold, and other assets, including what he looks for in founders and the red flags that can quickly put him off an investment.
We discuss why founders should be genuine users of their own products, why distribution matters so much, and how building trust can become one of a companyās biggest advantages. And, away from business, Devansh shares the story of his incredible 4,000-kilometre cycling journey across India during covid and banana chips startup, which led to being featured on Shark Tank India.
We talk about:
and much moreĀ
Links
https://www.linkedin.com/in/devanshalijar/
Ā
The Indian Startup Show is hosted and produced by Neil Patel
Connect with me: https://www.linkedin.com/in/neilpatel2/
If you enjoyed this episode, please subscribe, leave a review, and share it with someone who needs to hear it.
Listen and Subscribe to More Episodes
https://www.indianstartupshow.com/
Youtube https://www.youtube.com/@indianstartupshow
Music by Punch Deck.
https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV
The Business of Laughs! Today I sit down with Ankur Nigam a Stand-up & Improv Comedian and Storytelling Coach dedicated to helping teams communicate with clarity, confidence, and a bit of humor. Ā
Ankur shares his incredible journey of leaving a stable consulting career to chase the spotlight, the brutal reality of his first on-stage failure, and how a life-altering open-heart surgery at age 35 completely shifted his perspective on legacy and living in the moment.Ā
He talks about adapting to the digital age, dealing with hecklers, and the unique comedy ecosystems of Delhi, Mumbai, and Bangalore, why Delhi audiences are ruthless, taking risks, AI in comedy and the AI slop button on Linkedin, future goals, creative discipline and some Confucius chat!
Whether you are an entrepreneur looking to nail your next investor pitch, a corporate leader wanting to communicate with more confidence, or just someone who loves a great comeback story, this episode is packed with actionable insights. Ankur breaks down the exact frameworks he uses to captivate crowds and teaches you how to inject humor and structured storytelling into your professional life.
Key Takeaways:
And much more
Links
Ā
The Indian Startup Show is hosted and produced by Neil Patel
Connect with me: https://www.linkedin.com/in/neilpatel2/
If you enjoyed this episode, please subscribe, leave a review, and share it with someone who needs to hear it.
Listen and Subscribe to More Episodes
https://www.indianstartupshow.com/
Youtube https://www.youtube.com/@indianstartupshow
Music by Punch Deck.
https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV
Stop Doom-Scrolling! In 2026, the global average screen time has climbed to a staggering 6 hours and 38 minutes a day. We are constantly plugged in, but is it a lack of willpower, or are we just losing a rigged game? Today on the podcast, we sit down with Aditi Mandal to find out. Aditi spent a time working as a UX researcher, designing and making highly engaging digital products.Ā
But in 2017, she realized she was falling victim to the very systems she helped build. After embarking on a digital fitness journey, Aditi successfully beat the algorithms, engineering her own screen time down from 6 hours to just 1 intentional hour a day., Now, through her company Take Back Your Time, she coaches adults on how to build sustainable digital habits.Ā
We break down the exact mechanics of why we are addicted to our phones, the specific design tricks apps use to keep you scrolling, and the step-by-step toolkit you need to reclaim your attention without deleting the apps you need for work. Whether you're an entrepreneur struggling to focus or just someone looking to reclaim your attention span, Aditi breaks down actionable strategiesāfrom introducing "positive friction" to buying an old-school alarm clockāthat actually work in the real world.
and much more!
Links
www.takebackyourtime.in
https://x.com/takebackyortime
https://www.linkedin.com/in/aditi-mandal-77139742/
The Indian Startup Show is hosted and produced by Neil Patel
Connect with me: https://www.linkedin.com/in/neilpatel2/
If you enjoyed this episode, please subscribe, leave a review, and share it with someone who needs to hear it.
Listen and Subscribe to More Episodes
https://www.indianstartupshow.com/
Youtube https://www.youtube.com/@indianstartupshow
Music by Punch Deck.
https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV
Travel isn't just about places, it's about the stories and the people behind them. In this episode of the Indian Startup Show, I sit down with Dr. Tathagata Neogi, Co-Founder and CEO of Immersive Trails. Armed with a PhD in archaeology, he returned to Kolkata to build a dynamic, tech-enabled marketplace that connects conscious travelers with expert curators.Ā
We dive into the realities of bootstrapping a startup, the challenge of educating investors on a niche business model, and how Immersive Trails is organizing India's fragmented local guide market.Ā
Tathagata also shares powerful insights on building a high-trust team culture, leveraging AI to speed up market entry, and navigating the startup ecosystem while managing Dissociative Identity Disorder (DID)Ā
We also talk about working with his wife, 19th-century true crime and cemeteries in Kolkata . Finding toilets, and everything in between. So please enjoy the show.
What You Will Learn In This Episode:
Links
Website: immersivetrails.com
Connect with Tathagata Neogi: https://www.linkedin.com/in/tathagataneogi/
Ā
The Indian Startup Show is hosted and produced by Neil Patel
Connect with me: https://www.linkedin.com/in/neilpatel2/
If you enjoyed this episode, please subscribe, leave a review, and share it with someone who needs to hear it.
Listen and Subscribe to More Episodes
https://www.indianstartupshow.com/
Youtube https://www.youtube.com/@indianstartupshow
Music by Punch Deck.
https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV
The Taj Mahal Palace Hotel Freezer Epiphany That Sparked a Zero-Waste Bakery. Today I speak with Sarah Patka, the visionary chef and founder behind Mumbaiās premium niche bakery, Love & Flour.Ā
Driven by a passion for baking science and a strict zero-waste philosophy, Sarah shares her journey from working the grueling shifts at the Taj Mahal Palace to bootstrapping her own boutique dessert brand.Ā
We dive deep into the operational strategies of running a made-to-order, storefront-free bakery, the art of fusion desserts, and why prioritizing consistent quality over mass-market scaling is the secret recipe for building a legacy brand. Whether you are an aspiring baker or a seasoned entrepreneur, Sarahās advice to "start before you feel ready" will leave you inspired.
In This Episode, We Cover:
Connect with Sarah Patka & Love & Flour:
The Indian Startup Show is hosted and produced by Neil Patel
Connect with me: https://www.linkedin.com/in/neilpatel2/
If you enjoyed this episode, please subscribe, leave a review, and share it with someone who needs to hear it.
Listen and Subscribe to More Episodes
https://www.indianstartupshow.com/
Youtube https://www.youtube.com/@indianstartupshow
Music by Punch Deck.
https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV
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