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EY Parthenon Leader, Jeff Wray, in conversation with Elevation Barn founder and CEO, Will Travis, explores the increasing complexity of the business environment and its impact on business models. He discusses the role of generative AI in driving innovation and the challenges and opportunities it presents. 

The conversation also touches on the importance of ecosystem partnerships and the need for companies to adapt and evolve their business models to stay competitive. 

The episode concludes with a discussion on how the EY organization is addressing the rapid changes brought about by generative AI and the importance of training and upskilling their workforce.

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