A Peak Performance Fundraiser is a Trusted Advisor. Are you a trusted advisor to your donors? In this episode Clark talks about ten traits of trusted advisors. He also talks about mental focus and the Father of American Psychology William James and his famous quote, "“If you only care enough for a result, you will almost certainly attain it. If you wish to be rich, you will be rich. If you wish to be learned, you will be learned. If you wish to be good, you’ll be good. Only you must really wish these things and wish them exclusively and not wish at the same time a hundred other incompatible things just as strongly.”