Show Notes
What happens when anthropology turns its gaze on psychology and coaching?
In this episode, Simon Western is joined by social anthropologist Dr Mikkel Kenni Bruun and social scientist Dr Rebecca Hutten to explore what sits beneath contemporary mental health, therapy, and coaching practices. Together, they discuss culture, power, and the often-invisible assumptions shaping therapeutic work.
Rather than treating psychology as universal or value-neutral, Mikkel and Rebecca show how it is culturally produced, shaped by specific histories, institutions, and ways of making meaning. From this perspective, therapy and coaching are never neutral; they are embedded in social, political, and moral worlds.
Ethnography is central to this conversation, not just as a research method, but as a way of listening and staying with complexity. Instead of forcing distress, healing, and care into predefined psychological categories, ethnography attends to how these experiences are actually lived across contexts.
The discussion also challenges dominant Western ideas of the self. While psychology and coaching often centre the autonomous individual, anthropological perspectives highlight relational and socially embedded selves. This raises urgent questions about what happens when Western therapeutic models travel globally - and what they may erase or misunderstand.
Cultural competence comes under scrutiny too. Often presented as a solution, it can risk flattening culture into tidy checklists rather than engaging with lived complexity and power. As psychological language increasingly shapes public policy, workplaces, and everyday life, anthropology helps reveal the cultural and political work happening beneath the surface.

Key Takeaways

Keywords
Anthropology, psychology, coaching, mental health, therapeutic culture, ethnography, cultural competence, relationality, self, good life

Brief Bios
Dr Mikkel Kenni Bruun is a social anthropologist at the University of Cambridge, Research Associate at the Healthcare Improvement Studies (THIS) Institute, and Affiliated Lecturer in the Department of History and Philosophy of Science. His ethnographic research includes NHS Talking Therapies (IAPT) services and community mental health initiatives in the UK. He is co-editor of Towards an Anthropology of Psychology (2025) and Rhythm and Vigilance (2025).

Dr Rebecca Hutten is an independent researcher, social scientist, and Associate Lecturer at The Open University. Trained as an anthropologist, she has worked in government policy research and Public Health at the University of Sheffield, and brings extensive fieldwork and clinical experience within NHS psychological services. She is co-editor of Towards an Anthropology of Psychology (2025).