How can you weave your own personal story into your product and make a powerful connection? Telling potential buyers the reason behind your product or idea can increase interest and ultimately, success. Today’s guest, Cher Hale, founder of Gingko PR, shares her experience in helping diverse clients do exactly this. She also shares how she diversified her network and started working with the types of clients that she wanted to help to get their stories out there.

Cher shares her moving story about why she wanted to help people facing systematic barriers tell their own stories. She also shares how adding diverse voices to the mix through PR helps to create social change, why many people from a minority background feel uneasy about telling their stories, and some of her ideas on the future of PR. This is a must-listen if you’re interested in learning about the importance of your story, and how telling your story can increase diverse representation in the media.


EPISODE CLIFF NOTES

• Learn the inspiring story behind the name Gingko PR [00:02:03]
• Find out why PR can be so powerful, not just for businesses but also for social change [00:06:34]
• Learn how connecting your story to your product helps with marketing [00:09:26]
• Find out why it’s common for people who are minorities to feel uneasy telling their story [00:12:28]
• Learn how telling your own story can help other people feel more comfortable with their own [00:13:41]
• Find out how telling your story helps you get the interviews and opportunities that are a better fit for your product[00:17:07]
• Learn what it takes to diversify your network [00:19:21]
• Find out the value of LinkedIn for creating a diverse network [00:20:36]
• Learn why keeping your face or story out of your brand can be a disadvantage [00:25:45]
• Find out about forward-thinking PR opportunities to consider in 2022 [00:30:15]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/106

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