Major changes are coming to the 2030 Census in the U.S. And even though we're a few years away from those changes taking effect, the implications for brands start now. In this episode, I walk you through the changes the U.S. government recently announced for the Census, why the changes were made, and how they impact your brand.<a href="https://cms.megaphone.fm/organizations/b1a9ecac-3be2-11eb-9b3a-e320f8ff4b76/www.inclusionandmarketing.com/newsletter">Get the Inclusion & Marketing Newsletter</a><a href="https://www.census.gov/newsroom/blogs/random-samplings/2024/04/updates-race-ethnicity-standards.html#:~:text=New%20%E2%80%9CMiddle%20Eastern%20or%20North,within%20the%20White%20racial%20category.%20">U.S. Census Changes Just Approved</a><a href="https://www.documentcloud.org/documents/24521639-revisions-to-ombs-statistical-policy-directive-no-15-standards-for-maintaining-collecting-and-presenting-federal-data-on-race-and-ethnicity#document/p37/a2444381">Sample 2030 U.S. Census Questionnaire</a><a href="https://www.suzannewertheim.com/">Suzanne Wertheim</a><a href="http://sightsset.com/">SightsSet Consulting - Renita Bryant</a>

Major changes are coming to the 2030 Census in the U.S. And even though we're a few years away from those changes taking effect, the implications for brands start now. In this episode, I walk you through the changes the U.S. government recently announced for the Census, why the changes were made, and how they impact your brand. Get the Inclusion & Marketing Newsletter U.S. Census Changes Just Approved Sample 2030 U.S. Census Questionnaire Suzanne Wertheim SightsSet Consulting - Renita Bryant

Major changes are coming to the 2030 Census in the U.S. And even though we're a few years away from those changes taking effect, the implications for brands start now. In this episode, I walk you through the changes the U.S. government recently announced for the Census, why the changes were made, and how they impact your brand.<a href="https://cms.megaphone.fm/organizations/b1a9ecac-3be2-11eb-9b3a-e320f8ff4b76/www.inclusionandmarketing.com/newsletter" rel="noopener noreferrer">Get the Inclusion &amp; Marketing Newsletter</a><a href="https://www.census.gov/newsroom/blogs/random-samplings/2024/04/updates-race-ethnicity-standards.html#:~:text=New%20%E2%80%9CMiddle%20Eastern%20or%20North,within%20the%20White%20racial%20category.%20" rel="noopener noreferrer">U.S. Census Changes Just Approved</a><a href="https://www.documentcloud.org/documents/24521639-revisions-to-ombs-statistical-policy-directive-no-15-standards-for-maintaining-collecting-and-presenting-federal-data-on-race-and-ethnicity#document/p37/a2444381" rel="noopener noreferrer">Sample 2030 U.S. Census Questionnaire</a><a href="https://www.suzannewertheim.com/" rel="noopener noreferrer">Suzanne Wertheim</a><a href="http://sightsset.com/" rel="noopener noreferrer">SightsSet Consulting - Renita Bryant</a>

107. How changes to the 2030 U.S. Census impacts your brand today

Brand growth today depends on removing friction from your marketing and customer experience to attract and retain more of the people you want to serve.

Frictionless Growth Marketing is the podcast for marketers, business leaders, and founders who want to grow by eliminating the messaging, experience, and strategy gaps that quietly push customers away every single day.

Hosted by Sonia Thompson, Inclusive Growth and Customer Experience Strategist, the show breaks down how modern brands drive sustainable growth by designing frictionless customer journeys, building trust with identity-rich growth communities, and adapting to changing consumer expectations with clarity and confidence.

Each week, you’ll hear practical insights, real brand examples, and candid conversations with marketing leaders and subject-matter experts on:


  
Brand strategy that fuels long-term business growth in the age of modern marketing



  
Customer acquisition, retention, and loyalty in today’s market



  
How friction shows up across the customer journey — and how to remove it



  
Identity-driven marketing, cultural relevance, and belonging



  
What’s actually working now with today’s values-driven consumers




If you want to reach more of the people you’re meant to serve — and convert more of them — without relying on outdated formulas or brute-force tactics, Frictionless Growth Marketing will show you the new rules of modern marketing and growth.

Because when you remove friction, you remove barriers to growth — for your customers and for your business.

Business

Marketing

Brand growth today depends on removing friction from your marketing and customer experience to attract and retain more of the people you want to serve. Frictionless Growth Marketing is the podcast for marketers, business leaders, and founders who want to grow by eliminating the messaging, experience, and strategy gaps that quietly push customers away every single day. Hosted by Sonia Thompson, Inclusive Growth and Customer Experience Strategist, the show breaks down how modern brands drive sustainable growth by designing frictionless customer journeys, building trust with identity-rich growth communities, and adapting to changing consumer expectations with clarity and confidence. Each week, you’ll hear practical insights, real brand examples, and candid conversations with marketing leaders and subject-matter experts on: Brand strategy that fuels long-term business growth in the age of modern marketing Customer acquisition, retention, and loyalty in today’s market How friction shows up across the customer journey — and how to remove it Identity-driven marketing, cultural relevance, and belonging What’s actually working now with today’s values-driven consumers If you want to reach more of the people you’re meant to serve — and convert more of them — without relying on outdated formulas or brute-force tactics, Frictionless Growth Marketing will show you the new rules of modern marketing and growth. Because when you remove friction, you remove barriers to growth — for your customers and for your business.

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107. How changes to the 2030 U.S. Census impacts your brand today

107. How changes to the 2030 U.S. Census impacts your brand today

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