There's a huge difference between running sunglasses and premium-quality running sunglasses. As a runner and founder of Article One eyewear, Wes Stoody knows the difference. On this episode, we talk about what it takes to build an eyewear brand, what goes into making quality athletic shades, and what exactly "heirloom" means in the context of sunglasses. This is for all you business nerds out there.

Don't forget to enter our Article One giveaway on Instagram! Follow us @believeintherun and enter on the Article One giveaway post.

This episode is sponsored by Inside Tracker, which helps you optimize your body and running, using science and technology to deliver ultra-personalized guidance for your training and health. Drop listeners save 20% on any product (no code necessary): https://www.insidetracker.com/dropin