Communication is a core part of marketing. And yet it feels like so many brands struggle with communicating in a manner that is both inclusive and authentic. As a result, a lot of times brands struggle with communicating in a manner that doesn't turn people off or push people away that they would prefer to draw closer.In today's episode, I sat down with Dr. Suzanne Wertheim, a linguist, inclusive language expert, and author of The Inclusive Language Field Guide. During our chat, we cover a framework for using inclusive language that gives you the confidence you need to design your communications in a way that makes more people feel like they belong with you.<a href="www.inclusionandmarketing.com/newsletter">Get the Inclusion & Marketing Newsletter</a><a href="https://www.suzannewertheim.com/the-inclusive-language-field-guide">The Inclusive Language Field Guide</a><a href="https://www.suzannewertheim.com/">Dr. Suzanne Wertheim</a><a href="https://inclusionandmarketing.com/15-inclusive-language-with-nailah-king/">Episode 15: Getting started with inclusive language with Nailah King</a>

Communication is a core part of marketing. And yet it feels like so many brands struggle with communicating in a manner that is both inclusive and authentic. As a result, a lot of times brands struggle with communicating in a manner that doesn't turn people off or push people away that they would prefer to draw closer. In today's episode, I sat down with Dr. Suzanne Wertheim, a linguist, inclusive language expert, and author of The Inclusive Language Field Guide. During our chat, we cover a framework for using inclusive language that gives you the confidence you need to design your communications in a way that makes more people feel like they belong with you. Get the Inclusion & Marketing Newsletter The Inclusive Language Field Guide Dr. Suzanne Wertheim Episode 15: Getting started with inclusive language with Nailah King

Communication is a core part of marketing. And yet it feels like so many brands struggle with communicating in a manner that is both inclusive and authentic. As a result, a lot of times brands struggle with communicating in a manner that doesn't turn people off or push people away that they would prefer to draw closer.In today's episode, I sat down with Dr. Suzanne Wertheim, a linguist, inclusive language expert, and author of The Inclusive Language Field Guide. During our chat, we cover a framework for using inclusive language that gives you the confidence you need to design your communications in a way that makes more people feel like they belong with you.<a href="www.inclusionandmarketing.com/newsletter" rel="noopener noreferrer">Get the Inclusion &amp; Marketing Newsletter</a><a href="https://www.suzannewertheim.com/the-inclusive-language-field-guide" rel="noopener noreferrer">The Inclusive Language Field Guide</a><a href="https://www.suzannewertheim.com/" rel="noopener noreferrer">Dr. Suzanne Wertheim</a><a href="https://inclusionandmarketing.com/15-inclusive-language-with-nailah-king/" rel="noopener noreferrer">Episode 15: Getting started with inclusive language with Nailah King</a>

108. A framework for inclusive communications with Dr. Suzanne Wertheim

Brand growth today depends on removing friction from your marketing and customer experience to attract and retain more of the people you want to serve.

Frictionless Growth Marketing is the podcast for marketers, business leaders, and founders who want to grow by eliminating the messaging, experience, and strategy gaps that quietly push customers away every single day.

Hosted by Sonia Thompson, Inclusive Growth and Customer Experience Strategist, the show breaks down how modern brands drive sustainable growth by designing frictionless customer journeys, building trust with identity-rich growth communities, and adapting to changing consumer expectations with clarity and confidence.

Each week, you’ll hear practical insights, real brand examples, and candid conversations with marketing leaders and subject-matter experts on:


  
Brand strategy that fuels long-term business growth in the age of modern marketing



  
Customer acquisition, retention, and loyalty in today’s market



  
How friction shows up across the customer journey — and how to remove it



  
Identity-driven marketing, cultural relevance, and belonging



  
What’s actually working now with today’s values-driven consumers




If you want to reach more of the people you’re meant to serve — and convert more of them — without relying on outdated formulas or brute-force tactics, Frictionless Growth Marketing will show you the new rules of modern marketing and growth.

Because when you remove friction, you remove barriers to growth — for your customers and for your business.

Business

Marketing

Brand growth today depends on removing friction from your marketing and customer experience to attract and retain more of the people you want to serve. Frictionless Growth Marketing is the podcast for marketers, business leaders, and founders who want to grow by eliminating the messaging, experience, and strategy gaps that quietly push customers away every single day. Hosted by Sonia Thompson, Inclusive Growth and Customer Experience Strategist, the show breaks down how modern brands drive sustainable growth by designing frictionless customer journeys, building trust with identity-rich growth communities, and adapting to changing consumer expectations with clarity and confidence. Each week, you’ll hear practical insights, real brand examples, and candid conversations with marketing leaders and subject-matter experts on: Brand strategy that fuels long-term business growth in the age of modern marketing Customer acquisition, retention, and loyalty in today’s market How friction shows up across the customer journey — and how to remove it Identity-driven marketing, cultural relevance, and belonging What’s actually working now with today’s values-driven consumers If you want to reach more of the people you’re meant to serve — and convert more of them — without relying on outdated formulas or brute-force tactics, Frictionless Growth Marketing will show you the new rules of modern marketing and growth. Because when you remove friction, you remove barriers to growth — for your customers and for your business.

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108. A framework for inclusive communications with Dr. Suzanne Wertheim

108. A framework for inclusive communications with Dr. Suzanne Wertheim

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