On this episode, my guest Monica James and I discuss, among other things:

• What the heck is demonstrated interest in the first place and why is it important to colleges?
• What "yield" is and why there's a multi-million dollar industry of people called "enrollment consultants" who use sophisticated predictive analytics to foresee which students will actually attend a particular school… and why that's important
• How to find out which colleges track demonstrated interest
• If you discover that there's a school you are very interested in… how do you go about demonstrating interest--some practical tips for that
• Is it possible to go overboard and demonstrate too much interest?
• And we even get into: should you or shouldn't you like a college's Facebook page?