Build Your Remarkable Practice for Chiropractors

109 - Building Patient Trust Through Presence and Connection with David Norrie


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What if the reason patients do not stay has nothing to do with your systems and everything to do with your presence? Dr. Lona sits down with David Norrie to explore the tension between efficiency and human connection in practice, showing how presence is what actually builds trust and retention. Through stories about sales, parenting, and clinical flow, David highlights the risk of operating on autopilot and the impact of intentional pauses, eye contact, and tone in creating real connection. The conversation points to a simple but demanding opportunity. In a fast moving environment, staying fully engaged with each person is what ultimately keeps people choosing you.

Key Highlights

03:09 – The moment where “sales” quietly shifts into something much more relational

04:07 – A subtle distinction that changes what people actually walk away remembering

04:47 – The underlying force that shapes who people choose and why they return

06:55 – A contrast between moving through the day and being fully switched on inside it

07:48 – That realization when documenting life starts replacing actually experiencing it

11:52 – Where responsibility lands when no one else is setting the tone for you

14:55 – What’s happening beneath the surface in the first few seconds of any interaction

17:48 – The shift that happens when space is created instead of filled

21:53 – How repetition quietly turns small actions into something automatic

26:54 – Dr. Chris Grier sites down with  Dr. Ray Foxworth, Success Partner, to highlight how ChiroHealthUSA helps practices operate with greater compliance and financial clarity. Built on a proven DMPO model, it enables smarter fee setting, reduces risk, improves profitability, and keeps care accessible, empowering doctors to grow confidently while serving more families. If there’s uncertainty around fees, discounts, or compliance, this conversation brings the clarity needed to move forward with confidence.

 

Resources Mentioned

For more information about ChiroHealth USA please visit: https://www.chirohealthusa.com/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

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Build Your Remarkable Practice for ChiropractorsBy Dr. Bobby Ilijasevic and Dr. Lona Cook

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