Alexander Müller, Founder of Revenue Enablement and one of Germany's most recognized RevOps voices, joins Philipp for his second appearance on the RevOps Lab — over 100 episodes after being the very first guest on the show. Together, they jam on the AI use cases that are reshaping go-to-market execution right now and what that means for how RevOps teams should be built going forward.

We cover:

• How AI use cases in RevOps have evolved — from Clay-era enrichment to agent orchestration
• Top-of-funnel automation: what's working, what's overhyped, and why calling still wins
• Why RevOps is the best-positioned team to own AI agents across the GTM org
• The rise of the go-to-market engineer role and where it fits within RevOps
• Mid-funnel and post-sale AI use cases: meeting prep, CRM automation, churn signals, and expansion
• Why data quality and CRM hygiene remain the foundation for any AI strategy
• The concept of "forward-deployed RevOps" and why it's becoming critical
• How RevOps team composition is changing: hiring generalists and tool-savvy specialists earlier
• Why smaller companies now build RevOps teams almost as large as enterprise orgs
• An XAI job ad that signals where RevOps responsibilities are heading

Alexander Müller on LinkedIn: https://www.linkedin.com/in/alexander-p-mueller/
Weflow: https://www.getweflow.com
RevOps Chat Community: https://getweflow.com/community
RevOps Letter: https://www.getweflow.com/revopsletter
Janis on LinkedIn: https://www.linkedin.com/in/janiszech
Philipp on LinkedIn: https://www.linkedin.com/in/philippstelzer

Chapters:

• (00:00:00) Introduction & Welcome Back
• (00:01:30) Alex's Background: From Banking to €1B AI Exit
• (00:03:55) AI Use Cases Across the GTM Funnel
• (00:10:15) Top-of-Funnel: Automating Outbound & Why Calling Still Wins
• (00:14:00) Human in the Loop: Where AI Hits Its Limits
• (00:17:00) The Rise of the Go-To-Market Engineer Role
• (00:19:50) RevOps as the Owner of AI Agents
• (00:21:45) Mid-Funnel AI: CRM Automation, Meeting Prep & Data Capture
• (00:24:00) Data Enrichment Workflows That Every Team Can Start Today
• (00:26:30) Why Data Quality Is Still the #1 Blocker
• (00:28:00) Forward-Deployed RevOps & the Future of Implementation
• (00:29:30) Building a RevOps Team Today: New Skill Sets & Roles
• (00:33:40) Advice for Stressed RevOps Teams
• (00:34:30) Book Recommendation & Wrap-Up