Alexander Müller, Founder of Revenue Enablement and one of Germany's most recognized RevOps voices, joins Philipp for his second appearance on the RevOps Lab — over 100 episodes after being the very first guest on the show. Together, they jam on the AI use cases that are reshaping go-to-market execution right now and what that means for how RevOps teams should be built going forward.

We cover:

• How AI use cases in RevOps have evolved — from Clay-era enrichment to agent orchestration

• Top-of-funnel automation: what's working, what's overhyped, and why calling still wins

• Why RevOps is the best-positioned team to own AI agents across the GTM org

• The rise of the go-to-market engineer role and where it fits within RevOps

• Mid-funnel and post-sale AI use cases: meeting prep, CRM automation, churn signals, and expansion

• Why data quality and CRM hygiene remain the foundation for any AI strategy

• The concept of "forward-deployed RevOps" and why it's becoming critical

• How RevOps team composition is changing: hiring generalists and tool-savvy specialists earlier

• Why smaller companies now build RevOps teams almost as large as enterprise orgs

• An XAI job ad that signals where RevOps responsibilities are heading

Alexander Müller on LinkedIn: https://www.linkedin.com/in/alexandermuller 

Revenue Enablement: https://www.revenue-enablement.de 

Weflow: https://www.getweflow.com 

RevOps Chat Community: https://getweflow.com/community 

RevOps Letter: https://www.getweflow.com/revopsletter 

Janis on LinkedIn: https://www.linkedin.com/in/janiszech 

Philipp on LinkedIn: https://www.linkedin.com/in/philippstelzer

Chapters: 

(00:00:00) Introduction & Welcome Back 

(00:01:30) Alex's Background: From Banking to €1B AI Exit 

(00:03:55) AI Use Cases Across the GTM Funnel 

(00:10:15) Top-of-Funnel: Automating Outbound & Why Calling Still Wins 

(00:14:00) Human in the Loop: Where AI Hits Its Limits 

(00:17:00) The Rise of the Go-To-Market Engineer Role 

(00:19:50) RevOps as the Owner of AI Agents 

(00:21:45) Mid-Funnel AI: CRM Automation, Meeting Prep & Data Capture 

(00:24:00) Data Enrichment Workflows That Every Team Can Start Today 

(00:26:30) Why Data Quality Is Still the #1 Blocker 

(00:28:00) Forward-Deployed RevOps & the Future of Implementation 

(00:29:30) Building a RevOps Team Today: New Skill Sets & Roles 

(00:33:40) Advice for Stressed RevOps Teams 

(00:34:30) Book Recommendation & Wrap-Up