Bourbon Pursuit

109 - Retail Pricing Wars!

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Retail Pricing Wars! Does MSRP really mean anything? How do stores price their products relative to their size, customer base, and geographic location? We’re joined by Ed Bley of Cork N Bottle and Angelo Ingrati of Peppino's Liquors & Wine to discuss both sides of the story. Read Show Notes Below.

Show Notes:

  • What’s your reason on why your stores can sell above MSRP?
  • Why would any store NOT sell at secondary pricing?
  • How does geography play a role into this with Kentucky vs NYC?
  • Is Buffalo Trace or the distillery the real culprits of the problem?
  • Don’t most liquor stores make their money on volume rather than limited releases? So how do you keep your customers happy after this bubble bursts?
  • Small mom & pop shops are losing allocation and reps are favoring big box stores, do you see this as a problem on the distributer side?
  • Do store owners get tired of hearing “Do you have any X?”
  • What do you think is the effect of square footage of your retail space? What are their advantages?
  • How do you buy enough fireball to get any limited release bourbon?
  • Are everyday items priced higher in NYC like Maker’s Mark?
  • By raising the retail price, then do you feel like you are cutting out the distributor and the distillery of their fair share?

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