In mid-September, I ran the Resilient Retail online summit, which was all about getting ready for one of the most important sales touchstones of the year - Christmas. The summit featured 10 sessions across 2 days presented by an amazing range of industry experts with backgrounds and experience as diverse as email marketing, PR, wholesaling, and social media. So, with the festive season not far off, it is in Episode 11 of The Resilient Retail Game Plan that I want to run through and expand on what I consider to be 9 key takeaways and common themes from these sessions, to help get your creative product business ready for Christmas 2020. We’ll take a look at the importance of how you show up for your business, online and off, by sharing the ever-growing story about you and your products with your customers. We’ll discuss how to get prepared, for not only the festive period but pre and post-Xmas, and we’ll also talk about strategizing, doubling-down on your business plans and further identifying your ideal clients to help build loyalty at a time when your business is at it’s most visible - and that’s just for starters! 2020 has been a rough year but people are determined, more than ever, to have a good Christmas, so tune in for some great advice, from the best professionals in their fields, that you can use to help increase your sales this season.

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