Resilient Retail Club member Petrina Reddy from "Saints at Sea" thought she was doing everything right — until the numbers told a different story.

In this episode, she joins me, Catherine Erdly, to share the moment she realised her retail business wasn’t actually working the way she thought it was.

We talk honestly about the emotional side of facing your figures, the hard decisions that come next, and how Petrina rebuilt her business with clarity and confidence.

If you’ve ever avoided looking too closely at your sales or stock levels, this is the wake-up call you didn’t know you needed.

00:00 "Balancing Creativity and Growth"

03:18 Multitasking Beyond Comfort Zones

06:40 "Business Growth Light Bulb Moments"

10:24 Seasonal Travel and Road Trips

15:22 "Promoting Portugal's Culture Creatively"

18:18 "Saints at Sea Spotlight"

Tell me what landed for you—DM @resilientretailclub on Instagram with your biggest takeaway or guest wish list. Tap follow (and rate and review me while you're there) in your favourite app to keep updated on new episodes.

Website: https://www.resilientretailclub.com

Invite: https://www.resilientretailclub.com/waitlist

Podcast: https://www.resilientretailclub.com/podcast

Sound familiar? Ever felt your sales rhythm drop from celebration to silence overnight?

Welcome to the Resilient Retail Game Plan podcast, where I, Catherine Erdly, cut through the feast-or-famine fog so many independent retailers face.

In this episode, I crack open the real reasons your product business swings from record months to radio silence and arm you with retail-savvy strategies that’ve worked for multi-billion pound chains—plus the lean, scrappy shops braving the UK high street right now.

Why listen?

• Ditch the rollercoaster: Learn why you’re stuck in boom-bust and how to end it
• Build calm, repeatable sales systems—no chasing your own tail at payday or peak season
• Squeeze more margin by syncing launches with simple, effective marketing
• Create a retail sales plan that powers up even on slow, confidence-testing days
• Spot the “cycle of doom” before it derails your cash flow for retailers
• Walk away with independent retailer tips you can action before opening hours

Tell me what landed for you—DM @resilientretailclub on Instagram with your biggest takeaway or guest wish list. Tap follow (and rate and review me while you're there) in your favourite app to keep updated on new episodes.

Ever wondered why your sales are stuck in first gear – and what you can actually do to shift them?

I'm Catherine Erdly and this episode of the Resilient Retail Game Plan drills into three mistakes I see again and again with small product businesses. If you’re posting on Instagram, trying in-person markets, running the odd promotion yet still seeing stubbornly flat sales month after month, you’re not alone. I draw on 25 years in retail, from big business stockrooms to indie brands, to break down what’s really holding back your growth – and what needs to change if you want momentum, not just busy work.

Why listen?

• Diagnose the hidden traps behind sales plateaus – and get clarity on what to fix first
• Craft a retail planning mindset that supports creative not cookie-cutter growth
• Pinpoint how to build a product strategy rooted in data (not guesswork or feast/famine launches)
• Sift fact from feeling so your decisions support cash flow for retailers
• Walk away with indie retailer tips to create your own resilient retail game plan

Let’s turn product business advice into action: DM me your thoughts or episode ideas on Instagram @resilientretailclub. If you’re finding the retail podcast UK series useful, hit follow and leave a rating – it’s the best way to help more makers and shop owners discover the Resilient Retail Club podcast.

Black Friday isn’t designed for indies, so why do so many small retail business owners still feel pressure to play?

In this episode of the Resilient Retail Game Plan, I pull you behind the screens and into the real numbers; sharing where the opportunities actually lie for UK product businesses come November, what the headlines miss, and how you can plan Black Friday on your own terms.

No boss babe myths.

No one-size-fits-all answers.

Just straight-talking product business advice from 25 years in the retail trenches.

I’ll help you squeeze more margin, build customer loyalty, and avoid the stress spiral—whatever you decide about Black Friday.

Why listen?

• Flip mainstream Black Friday thinking and capture the month’s biggest wins—for your bottom line and your values
• Squeeze more profit from your Q4, not just turnover
• Tame your promotions calendar, reduce customer “discount fatigue”
• Reward loyal customers in a way that fits your brand
• Use cash flow for retailers and inventory management podcast tactics to plan stock (not just hope for the best)
• Hear exactly how successful indie retailers choose, pace, and communicate their Black Friday offers—without losing themselves in the noise

DM me @resilientretailclub on Instagram with your Black Friday takeaways or guest ideas for the podcast. If this episode clears the fog, rate and follow the show in your favourite retail podcast UK app.

Mentioned in this episode:

Stock doctor

Loyalty in retail isn’t just about discounts anymore — it’s about creating experiences customers remember. In this episode, Catherine Erdly talks with Charlie Casey, CEO of LoyaltyLion, about what loyalty means in 2025.

You’ll learn:

Why discounts alone don’t drive loyalty

How experiences like VIP drops & events keep customers coming back

Real examples from brands using loyalty to boost sales

Why loyal customers spend 4× more in tough economies

How to balance short-term sales with long-term trust

Companies mentioned in this episode:

• Loyalty Lion
• Never Fully Dressed
• Represent Clothing
• The Inkey List
• John's Crazy Socks

Links referenced in this episode:

• loyaltylion.com
• resilientretailclub.com

Mentioned in this episode:

Stock doctor

Teetering bank balance, shelves groaning with unsold stock, and a to-do list that rustles louder than tissue wrap? Lean in—this festive crunch is survival mode for indie retailers.

Christmas is coming, and with it, that age-old retail cash flow pinch. I’m Catherine Erdly—host of the Resilient Retail Game Plan and twenty-five years deep in this glorious, gritty industry.

In this episode, I break down why September and October send even the most seasoned retailers’ stomachs flipping and how you can manage cash flow during seasonal peaks without losing sleep or profit. From real talk about why “big guys” don’t have it any easier to practical advice for negotiating terms, avoiding stock pile-ups, and clearing out that dreaded dead stock (think: cash stuck in hibernation), this conversation is your no-nonsense lifeline. [cash-register-ding]

Why listen?

• Get honest, human product business advice for weathering the Christmas crunch
• Squeeze more margin from your range (and finally pay yourself as a product-based business owner)
• Learn how to use a retail cash flow template (grab the free download)
• Discover negotiation strategies for small retailers and indie retailer tips only a retail podcast UK like ours digs into
• Find out how to clear excess stock without damaging your brand—or losing your mind

Prefer to watch?

https://youtu.be/Xox17sgis_Q

Have takeaways, sticky situations or guest ideas?

DM @resilientretailclub on Instagram—I read every message.

Don’t miss future episodes of the Resilient Retail Club podcast: rate and follow in your favourite app. For more scaling a product business insight, catch my latest Forbes feature on funding options for indie retailers UK.

Mentioned in this episode:

Cashflow Planner Freebie

Download your Cash Flow Planner at https://resilientretailclub.com/cashflow

Are you running your retail business – or is it running you into the ground?

I’m Catherine Erdly, and on this episode of the Resilient Retail Game Plan, I peel back the glossy sales charts to reveal what really comes after that six-figure milestone.

I’ve seen it firsthand: when independent product business owners hit £100K or more, the chaos, decision fatigue and burnout can hit even harder – unless you’re ready to swap the founder hustle for actual strategy.

Through candid stories and my Focus Framework, I’ll show you how growing past six figures doesn’t have to mean drowning under to-do lists or turning your business into a bottleneck. There’s a smarter, healthier way to scale your retail brand.

Why listen?

• Pinpoint why scaling a product business is nothing like starting one
• Spot the four founder traps (burnout, overwhelm, plateau… and more)
• Shift from gut-feel chaos to data-led, confident growth [quiet stockroom rustle]
• Tame your stock monster with inventory management tips from a 25-year retail expert

**Share your “aha” moments — DM me @resilientretailclub on Instagram. If this episode gives you a retail reality check, rate and follow the Resilient Retail Club Podcast in your favourite app.

Mentioned in this episode:

Calm CEO

Download the Calm CEO guide

Calm CEO

I’m Catherine Erdly, drawing on 25 years in retail trenches, and this episode of the Resilient Retail Game Plan podcast is your hands-on guide to prepping a joined-up Q4 marketing plan.

Featuring insights from PR guru Rosie Davis Smith, email strategist Katie Farrell, ad creative powerhouse Narada McCoy, and social storytelling pro Emily Hansen.

We cut past the shiny distractions to give you product business advice you can bank on, including practical inventory management tips, cash flow strategies for indie retailers, and bite-size marketing moves that punch above their weight.

Whether you’re chasing a Black Friday bounce or looking to scale your product business without burning out, you’ll get a real-world playbook—no jargon, no hype.

Why listen?

• Build a Q4 campaign that links PR, email, paid ads, and social to tell a story customers remember
• Land genuine press coverage (gift guides included) even if PR feels alien
• Craft emails that sell when you’re too busy to write another draft in December
• Squeeze more margin out of seasonal ads—and shift your budget like a pro
• Batch social content in one afternoon so you’ve always got stockroom-fresh posts, even in peak chaos
• Spot (and dodge) the biggest cash flow traps retailers fall into at peak

Let’s connect: DM me @resilientretailclub on Instagram with your favourite takeaway or guest suggestion for a future podcast episode. Don’t forget to follow, rate, and review the Resilient Retail Club podcast in your favourite retail podcast UK app.

And if you want fresh industry insight, check out my Forbes articles on retail trends - https://www.forbes.com/sites/catherineerdly/

Mentioned in this episode:

Stock doctor

Will your Christmas cash flow jingle or stall?

Hi! Catherine Erdly here, host of the Resilient Retail Game Plan. It’s that time of year when indie retailers either outsmart January’s excess stock blues or get a cash flow headache that lingers long past the mince pies.

In this episode of the resilient retail club podcast, I’m rolling up my sleeves with a no-fluff checklist for peak season stock planning, tested across 25 years and countless Q4s. Forget gut feeling; I’ll help you tune into hard data, smart forecasting, and those golden “hero products” that turn browsers into loyal gift buyers—no corporate jargon, just straight-talking product business advice for real shop floors.

00:00 "Prepare Adequately for Christmas Sales"

03:20 "Stock Planning: Gut Feel vs. Data"

09:14 "Focus on HERO Products"

10:12 Optimise Holiday Product Strategy

15:21 Conservative Christmas Sales Planning

16:32 "Planning for Increased Sales Capacity"

19:34 Stock Forecasting Strategy Tips

Let’s connect: DM me @resilientretailclub on Instagram with your favourite takeaway or guest suggestion for a future podcast episode. Don’t forget to follow, rate, and review the Resilient Retail Club podcast in your favourite retail podcast UK app.

And if you want fresh industry insight, check out my Forbes articles on retail trends - https://www.forbes.com/sites/catherineerdly/

Mentioned in this episode:

Stock doctor

Four levers, infinite impact: Which one’s your sales superpower?

Ever feel like you’re pouring all your energy into driving new traffic but your sales aren’t leaping as much as you hoped? You’re not alone. In this episode of the Resilient Retail Game Plan, I pull back the curtain on the actual four ways to grow a product business—ways that go way beyond just chasing new customers.

With 25 years in the retail trenches (and plenty of stockroom tales to prove it), I’ll walk you through the no-fluff reality of sales growth: what really works, what puts profit first, and why the most valuable sale in your universe might be the one you never even thought about.

Let’s connect: DM me @resilientretailclub on Instagram with your favourite takeaway or guest suggestion for a future Catherine Erdly podcast episode. Don’t forget to follow, rate, and review the Resilient Retail Club podcast in your favourite retail podcast UK app - and if you want fresh industry insight, check out my Forbes article on retail trends.

Timestamped summary

00:00 "Understanding Customer Journey in Sales"

04:29 Audience Growth Strategies Overview

09:56 "Boosting Sales via Conversion Optimization"

11:17 Boosting E-commerce Conversion and Sales

16:36 Boosting Sales Through Transaction Value

18:46 Nurturing Your VIP Customers

21:50 Free Sales Growth Resource

Mentioned in this episode:

Calm and Consistent Offer

Grab the free calm and consistent sales starter - https://resilientretailclub.com/sales

Calm and Consistent Sales Starter