In this episode of the Resilient Retail Game Plan, I’m joined by Shopify web design expert Pip Hounslow for a deep dive into website conversion rates. 

We chat about what’s considered “normal”, why your conversion rate might be lower than you’d expect, and the small tweaks that can make a big difference to your sales. 

Pip also shares tips on improving your add-to-basket button, ensuring your website works beautifully on mobile, and why your founder story could be the key to connecting with customers. 

Whether you’re on Shopify or another platform, you’ll come away with practical ideas to help your product-based business convert more visitors into buyers.

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