Kate and Kristin speak all things platform building and content creation with Sarah Fennel as we learn what should come first, the audience or the book? Sarah shares her definition of 'content', her path from hobbyist blogger to business owner and what areas she focused on on to build her platform. She speaks about tipping points in her career, how she balances creating persona forward vs food forward content and why she decided now was the best time to write a cookbook. Finally, she talks about shooting the photos for the book, working with her team and leaves us with some wise and inspiring advice and a hint into what she is working on next.

Hosts: Kate Leahy + Molly Stevens + Kristin Donnelly + Andrea Nguyen

Editor: Abby Cerquitella

Mentions

Sarah Fennel

• Website
• Instagram
• TikTok

Visit the Everything Cookbooks Bookshop to purchase a copy of the books mentioned in the show

• Sweet Tooth by Sarah Fennel
• Hungry Authors by Liz Morrow and Ariel Curry