What if AI isn’t just another tool, but something that’s already changing how patients find and choose care? Dr. Lona and Caleb Hodges unpack how quickly search behavior is shifting and why relying on traditional marketing alone may no longer be enough. The conversation moves from curiosity into application, showing how AI can help practices repurpose content, remove bottlenecks, and create more consistent visibility. At the same time, they address the hesitation many chiropractors feel and why the real advantage comes from learning how to guide and train these tools rather than using them casually.

Key Highlights

01:41 – Hear why AI is becoming an area of real focus, and what’s driving that level of attention in business

02:09 – See how AI is expanding what’s possible in a practice beyond just saving time on tasks

03:03 – Understand the growing gap between practices that adopt AI early and those that delay, and what that could mean long term

04:27 – Learn how unused content can be repurposed into consistent marketing without creating everything from scratch

06:30 – Discover how treating AI like a team member changes how you delegate and get output

09:09 – Hear how patient search behavior is already shifting, and what people are actually typing in now

10:25 – Understand why AEO is emerging and how it changes how practices get found online

14:03 – See why many chiropractors resist AI at first, and what usually shifts their perspective

16:19 – Learn why AI output depends on how well it is trained, and what improves results over time

19:15 - Dr. Rachel is joined by Dr. Kendall Price of Success Partner Elevate Marketing to unpack what it really takes to turn marketing into a true growth system for modern practices. They explore how Elevate moves beyond generic campaigns by blending brand identity with proven strategies, building trust through every step of the patient journey, and optimizing for real outcomes like patient show rates, not just leads. When marketing becomes intentional, relational, and data-driven, growth shifts from unpredictable to scalable and sustainable.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Remarkable CEO Podcast: 

https://theremarkablepractice.com/podcast