Most emergencies last less than 72 hours. Luck favors those who think the most about their preparation before an emergency even occurs. For this episode, Fran Racioppi is joined by Christian Schauf, founder and CEO of Uncharted Supply Company, live from the 2023 Sandlot Jax and GORUCK Games. Christian launched Uncharted with an investment from Shark Tank after pitching the SEVENTY2 survival system; a kit designed specifically to keep you alive for the first 72 hours of a crisis. 

Fran and Christian unpack the secrets to securing an investment from the Sharks, the up’s and down’s of entrepreneurism, and just what is in the SEVENTY2. Christian also shares his three keys to successful product design and why there are no life hacks on the road to success. 

Learn more about Christian Schauf and Uncharted Supply Company and pick up your SEVENTY2 or follow him on social media. 

Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Subscribe to us and follow @jedburghpodcast on all social media. Watch the full video version on YouTube.

Highlights:

• 0:00 Welcome to The Jedburgh Podcast 
• 2:30 Christian leads USO music tours through the Middle East
• 4:31 The SEVENTY2 sells triple expectations on Shark Tank
• 7:23 What’s in the SEVENTY2?
• 11:26 There are no life hacks
• 13:25 Determining new product ideas
• 15:36 How to get people to think about preparation
• 22:44 Christian’s three daily foundations to success

Quotes: 

• “If you were away from home and your 10 year old son was home alone what could you give somebody like that would tangibly change the situation for the better. (4:12)
• “I’m a big believer in burning the ships…You go for it if you believe in it.” (5:31)
• “I want them talking positively about us because that’s going to drive sales.” (6:12)
• “It was about the most likely things that can happen to you…and making sure we had a wide range of products that can sustain life.” (8:35)
• “It’s a hack society. A life hack. It gets you nowhere.” (12:39)
• “The people that are the most prepared think about it the most.” (15:57)
• “Keep doing the right stuff in the right way. It’s gonna work out.” (21:17)

Christian Schauff’s Three Daily Foundations To Success

• Take care of yourself through sleep and fitness
• Surround yourself with the best people
• Focus on high quality

This episode is brought to you by Jersey Mike’s, Compass Workforce Solutions and GORUCK.