Marketing strategist, editor and author Charlie Hoehn on the key things bestselling authors do to create a successful and shareable books. 

We talk about:

• Helping Ramit Sethi and Tim Ferriss launch their books
• How to test and launch a nonfiction idea
• Creating a brand around your book, 
• Effective marketing strategies 
• The merits of self-publishing and the minimum he would accept for a traditional publishing deal
• Overcoming burnout and the importance of play.

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ABOUT CHARLIE HOEHN

Charlie Hoehn is a 3-time New York Times bestselling editor, 5-time author, and the founder of Author Alliance. For three years, Charlie was Tim Ferriss’ Director of Special Projects and first full-time hire. Together, they launched The 4-Hour Body to #1 New York Times, #1 Barnes & Noble, and #1 Amazon overall. 

Charlie is also a creative director and video editor. Previously, he was Head of Multimedia for Scribe Media, where he produced over 500 videos and 300 podcast episodes — including two viral sizzle reels for David Goggins, and courses enrolled in by more than 20,000 students. To date, he's created six viral videos, with more than a million views each.

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RESOURCES & LINKS

• 📄 Interview Transcript (unedited) 
• Charlie’s website
• Charlie on Instagram
• Author Alliance 
• Play It Away
• Recession Proof Graduate
• Play for a Living
• The Power of Play | Charlie Hoehn | TEDxSantoDomingo
• Chimay: The Rainbow Cheetah by Emilia Hoehn 
• The Best Way to Get a Job: The TAG Method
• Help This Book
• Pikfu
• The #1 Mistake Authors Make That Kills Book Sales
• Charlie’s Cover Design tool

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