Brendan Schneider is back to talk about the real-world impact of his annual MarCom Society Salary Survey. As the founder and CEO of SchneiderB Media, Brendan helps schools grow enrollment through his Fractional Digital Marketing program, SchoolMarketingCRM, and as a leading voice in inbound marketing and the use of AI in schools. In this episode, Brendan breaks down what the survey revealed and what school leaders need to know about resourcing, retention, and the reality of today’s marketing roles.

We talk about:
• The concerning lack of professional development funding for MarCom pros
• How outdated hiring practices are holding schools back
• Why marketing roles are expanding but support is not keeping pace
• What school leaders should really be doing with AI and what to avoid
• The top mistake Brendan sees schools making in their marketing
• Practical ideas for giving your team more time to think strategically

Mentioned in the Episode:

https://www.schneiderb.com

https://amzn.to/430vtrt