In this episode we are joined by George Archos who is CEO, Chairman and Co-Founder of Verano Holdings. 

In this interview we discuss:

- Background: How George got started in the restaurant industry

- What makes a restaurant successful and why its a good training ground for the cannabis industry

- Verano Orgins: How the company got started by winning an IL cultivation license

- Expansion Years: Building the base of assets rapidly over 3 years in MD, OH, NJ and NV

- Importance of Culture: How George brought in highly motivated people from the restaurant industry to win in cannabis

- 2018: Consolidation, Raising Capital and a false start in Florida

- Legislative Change: Why George is focused on State level changes over Federal

- The Harvest Merger: How this transformational M&A side tracked the company and hurt their footprint

- First Mover Advantage: Why Verano staked its name on high quality indoor flower

- Florida: Why Altmed was a great fit and why they choose to avoid participating in Florida's price war

- M&A: Why Verano was so aggressive in AZ and PA to expand the footprint

- Financial Performance: What happened to EBITDA margins from Q1 to Q2 and what we can expect longer term

- Running Lean: Why 2008 was a key learning lesson that influence's the company to this day

- The Future: Expanding the footprint, functioning like CPG

- Buying vs Building Brands: Where the company is focusing its energy today

Thanks to George for joining in for this in depth interview!

Connect with George on Twitter: https://twitter.com/georgearchos