“Why isn't everybody that's using energy accurately collecting data on the source of their energy and also the use of their energy? And then saying, what is the accurate carbon footprint of that energy? And what, if anything, should I be doing about it?"

—Lincoln Payton

My Highlights

• The founding story of Cleartrace (5:35)
• Why data is so important for decarbonization (11:22)
• How we go from old standards to gaining access to hourly energy and carbon data (27:15)
• How data can be used to plan out this roadmap (48:35)
• Integration into the real estate tech stack (54:55)
• Carveouts (58:32)

You can find Lincoln on LinkedIn.
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