We conducted hours of interviews with donors who had given 5, 6 and 7 figure gifts. 5 themes emerged. In a new 5-part series on the podcast, Clark unwraps a series of interviews Clark and MGF CEO Monica Vandeventer conducted with donors who had given big gifts. We asked them why they gave and what they like about the fundraisers who call on them. They answered. In Part 2, Clark talks about how talking MISSION, VISION, VALUES closes bigger, unrestricted gifts.