Daniel catches up with Rick Florence, CEO of Coldbuster Floor Heating. Founding and selling various businesses throughout his career, Rick decided to buy into an industry with high growth potential. After years of looking for the right opportunity, Rick purchased Coldbuster, Australia's leading supplier of electric floor heating.

Daniel and Rick discuss finding opportunity in niche markets, how to deal with customer misperceptions through market education and speak about the power of strong relationships with industry partners.