What happens when a lifelong surfer ditches big-name fashion brands to carve out a niche as the go-to copywriter for the surf industry?

If you're a surf business owner juggling content, marketing, and your next session in the water, this episode is a must-listen. Discover how surfer and copywriter Lachlan Campbell turned his passion for surfing into a thriving business that helps other surf brands rise above the noise—and how you can do the same.

 

• Learn how to align your passion with your profession and create a business that truly fits your lifestyle.

• Discover the current marketing gaps in the surf industry—and how surf camps, product brands, and retreats can capitalize on them.

• Get practical insights into how AI is changing the copywriting game and what it means for small surf brands on tight budgets.

Hit play now to learn how to elevate your surf brand with strategic, authentic storytelling from someone who truly speaks your language—waves and all.

https://thesurfingcopywriter.com

For more surfing tips and to join the Wave Catching Academy -

www.surfmastery.com

The Surf Mastery Podcast:

For the passionate surfer—whether you're a weekend warrior, a surf dad, or an older surfer—this podcast is all about better surfing and deeper stoke. With expert surf coaching, surf training, and surfing tips, we’ll help you catch more waves, refine your paddling technique, and perfect your pop up on a surfboard. From surf workouts to handling wipeouts, chasing bigger waves, and mastering surf technique, we’re here to make sure you not only improve but truly enjoy surfing more—so you can get more out of every session and become a wiser surfer. Go from Beginner or intermediate Surfer to advanced