Imagine this: You find, trust, book in and pay for a vendor for your wedding mainly because they’ve won every wedding award out there, only to find out later (when it’s too late)… that they actually paid for those awards, or aren’t as experienced or talented as you presumed, or, and this is surely worst, they can’t even deliver what you actually need.

Could this ever happen?

So today, I’m going to teach you a little about some of the biggest wedding industry awards and their processes including WeddingWire, The Knot, Easy Weddings, Wedding Industry Awards and ABIA.

You’ll find out: 

• their advantages and their shortcomings, plus 
• how bias, undeclared interest, and pay-to-play tactics might affect how you feel about vendors who participate in these awards, and
• how best to view wedding industry awards when you’re researching and putting together a short-list of your vendor dream team to make sure that you’re not left disappointed or taken advantage of.

I’m hoping to give you a balanced and insightful look into the value for you and the general impact of wedding industry awards. Do they help engaged couples make informed decisions or do they just act as thinly veiled (pun intended) marketing smoke and mirrors to get your business?

Spoiler alert: I think you’re going to be surprised when I tell you the truth. 

Resources Mentioned:

The Knot Best Of Weddings: https://vendorsupport.theknotpro.com/hc/en-us/articles/12234320206484-Best-of-Weddings-FAQs

Wedding Wire Couples Choice Awards: https://vendorsupport.weddingwire.com/hc/en-us/articles/12234377350036-Couples-Choice-Awards-FAQs

EasyWedding 5 star awards: https://www.easyweddings.com.au/pro-education/australias-top-reviewed-wedding-suppliers-2024/

Wedding Industry Awards: https://weddingindustryawards.au/how-it-works/

ABIA awards: https://abia.com.au/abia-awards/how-it-works

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*The Unbridely Podcast is sponsored by its listeners. When you purchase products or services through links on our website or via the podcast, we may earn an affiliate commission.*

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Unbridely acknowledges the Traditional Owners of the Land we record this podcast on, the Kaurna People. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

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