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Ever wonder what your business will be worth when it comes time to sell?

Building a business of actual value - something you can sell for a pile of money - is not (despite what many people think) just a function of hard work and dedication. There’s a strategy to it. A playbook, if you will. And countless entrepreneurs, sadly, don’t read it.

My guest on the show today is best-selling business author John Warrillow.  

John’s 3 books, Built To Sell, The Automatic Customer, and The Art Of Selling Your Business, have, over the years, become something akin to sacred scrolls for the entrepreneur looking to build a business they can cash out of.

Listen to this episode to learn:

• How specialization can keep your service from becoming commoditized. 
• Why charging upfront keeps your monthly cash flow healthier but also boosts the price a potential acquirer is willing to pay.
• And why giving away equity to long-term employees (while often done with the best intentions) usually backfires when it comes time to sell your business.

Full of brilliant insight and decades of experience, this conversation with John Warrillow is a must-listen!

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