The FMCG Guys

115. Cristina Kenz, Chief Growth & Sustainability Officer International at Kraft Heinz: Creative & Conscious Growth


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Cristina Kenz from Kraft Heinz joins Efrain and Daniel to speak about how her career, which started with a backpacking trip in Australia, has driven her to foster a culture of innovative and sustainable growth at Kraft Heinz.

This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys

Main topics covered in this conversation are:

  • Why it makes sense to have Growth and Sustainability under the same umbrella
  • Key innovations Cristina and her team have driven at Kraft Heinz
  • Creating a culture that fosters and rewards innovation
  • How to effectively influence across markets and layers

Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian

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